Business competition

Powerful Essays
2013 KPMG Cup 24-Hour Business Challenge

4/21/2013

Case Study——
China Dongxiang (Group) Co.,Ltd

Shanghai University of Finance and Economics
Team name: SJ
Team leader: Jiang Jiaxiu, sophomore
Major: financial management from Accounting Institute
Team member: Shi Yahui, sophomore
Major: financial management from Accounting Institute

Contact information:
13818526281

jiangjiaxiu93@163.com

777 Guoding Road, Yangpu District ,Shanghai, China 200433
1

2013 KPMG Cup 24-Hour Business Challenge

4/21/2013

Catalogue


Evaluate

the

company’s

position

in

the

industry

and

………………………………………………………………

market.

2



Analyze the company’s financial situation since 2011



Comment on the implementation of the company’s strategy in the first half of
………………………………………………………………

2012.


……………………

the
5
8

How do you assess the company’s behavior of interim special dividend in 2012 …… 12

Case Study——China Dongxiang (Group) Co.,Ltd
1. Evaluate the company’s position in the industry and the market
1.1 Background information about China Dongxiang(Group) Co.,Ltd.
In 2004, a relatively unknown Chinese company called Dongxiang purchased the sole agency for Kappa, the famous Italian sports brand, from Li Ning in China. The Kappa business has been losing money in the Chinese market before. In May 2005, when
Kappa’s parent company in Italy, BasicNet, suffered from cash shortage, China
Dongxiang took the opportunity then bought out the ownership of Kappa brand and owned all rights to Kappa in the PRC and Macau. At the time it was described as a classical case that distributors takeover the brand in reverse.
Now, after six year’s growth, China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise in China and Kappa has grown into the third biggest sportswear brand in China. The group is primarily engaged in the design, development, marketing and wholesaling of branded

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Discussion Questions1. How should Vermijs expect NutraSweet to respond to the Holland Sweetener Company 'sentry into the European and Canadian aspartame markets?NutraSweet was able to maintain his worldwide monopoly position because it was secured by two key patents on aspartame in the Canadian and European market. But in 1987, NutraSweet 's patents were due to expire so HSC wanted to enter the market. During the secured times of NutraSweet, the company could create advantages to protect his market position.…

    • 525 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Monopolistic Competition

    • 13788 Words
    • 56 Pages

    more difficult than under pure competition but not nearly as difficult as under pure monopoly.…

    • 13788 Words
    • 56 Pages
    Satisfactory Essays
  • Satisfactory Essays

    1. Fill in the table below. Assume TC stands for Total Cost, TFC as Total Fixed Cost, TVC as Total Variable Cost, ATC as Average Total Cost, AFC as Average Fixed Cost, AVC as Average Variable Cost, and MC as Marginal Cost.…

    • 209 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    D. percentage change in quantity demanded of a good divided by the percentage change in the price of that good…

    • 1026 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Competition

    • 2053 Words
    • 9 Pages

    Competition occurs between any organisms living in a mutual habitat. Whether it is for food, water, shelter, or a mate, competition can be harmful or helpful to each organism. There are two basic types of competition; intraspecific and interspecific. These terms refer to competition within a specific species and the competition between different species, respectively. In this lab, we conducted 3 basic experiments. Our goal was to observe the effects of the competition in each instance.The first one was to observe the intraspecific competition between the wheat plant species, the second was for the intraspecific competition between the mustard plant species. The third was the interspecific competition of the wheat and mustard species together. The latter experiment's data was divided into two sub groups of high density and low density, for purposes of graphing Dewitt diagrams. Dewitt diagrams are a way of expressing % yield and total productivity data so it can be evaluated and compared effectively.…

    • 2053 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Manchester United Finance

    • 543 Words
    • 3 Pages

    the world. They tried to deversify their activity during the years and the brand is also present in the business…

    • 543 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    The initial strategy was to to manufactures bikes that were designed and sold abroad under different brands (or as an OEM, Original Equipment Manufacturer). King Liu would be responsible for the operations side while Anthony Lo (the current CEO) would handle the marketing side.…

    • 1199 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Competitor Analysis

    • 463 Words
    • 2 Pages

    There are two types of competitors currently on market: Food delivery companies and restaurants that run their own delivery service.…

    • 463 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Competition

    • 520 Words
    • 3 Pages

    Perhaps, as competition to live in the natural world, competition for a better life also happens in human society. Competition involves all aspects of our lives. People compete everyday in different situations and in various ways such as children compete with friends in games to have fun and grow, students compete each other at school to achieve academic success, and companies compete with other companies to exist. Because of these reasons, I definitely agree that competition is good and it plays a vital part in our society.…

    • 520 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Competition

    • 288 Words
    • 2 Pages

    It can be denied that life is a harsh struggle in which every individual always wants the best for himself. As a result, competition is so unavoidable that many people regarded it as “common sense”. However, “Competition is the spice of sports; but if you make spice the whole meal you'll be sick.” Everything has its limit, so do the competition. The question here is should children be aware of competition at very early age? Whether a sense of competition or the spirit of co-operation in children should be encouraged?…

    • 288 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Oligopoly

    • 976 Words
    • 3 Pages

    There are various types of market structures but the most important of all is the oligopolistic market structure. An oligopoly is when a market is dominated by relatively few large firms. An example of an oligopolistic market structure is commercial banking and the newspaper industry.…

    • 976 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Oligopoly

    • 1950 Words
    • 8 Pages

    An Oligopoly is an industry dominated by a few firms, e.g. supermarkets, petrol, car industry etc.…

    • 1950 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Competition

    • 421 Words
    • 2 Pages

    The buyers as well as sellers competition initiates the equilibrating process. Hence without the buyer seller competition, the equilibrium process cannot be triggered. In this paper, I will discuss the market equilibrating process and its real life occurrence.…

    • 421 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Competitor analysis

    • 977 Words
    • 5 Pages

    The Pakistani market can be pretty competitive for veterinary services. Each year many of new veterinarians graduate from the Universities offering degrees in Veterinary Medicines. Many of these graduates want to stay in the local area but due to city/country situation some of them go abroad and few open a practice or join a local clinic.…

    • 977 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    The own firm’s price elasticity is a measure that evaluates how the firm’s demand changes when it alters the price of the good or service offered, given that the rest of the variables remain fixed. While the cross-price elasticity measures how a firm’s demand changes when some other firm alters its price. Therefore, the second term considers the existence of interrelated firms in the market, that is, the fact that one firm’s actions affect its own outcomes, but also other firms’ in the same market outcomes.…

    • 592 Words
    • 3 Pages
    Satisfactory Essays