Business Communication is neither transmission of message nor message itself. It is the mutual exchange of understanding, originating with the receiver.
Communication needs to be effective in business. Communication is essence of management. The basic functions of management (planning, organizing, staffing, directing and controlling) cannot be performed well without effective communication.
What is Business Communication..contd
Business communication involves constant flow of information. Feedback is integral part of business communication. Organizations these days are very large. It involves number of people. There are various levels of hierarchy in an organization. Greater the number of levels, the more difficult is the job of managing the organization. Communication here plays a very important role in process of directing and controlling the people in the oragnization.
Business Communication is goal oriented. The rules, regulations and policies of a company have to be communicated to people within and outside the organization.
Business Communication is regulated by certain rules and norms. In early times, business communication was limited to paper-work, telephone calls etc. But now with advent of technology, we have cell phones, video conferencing, emails, satellite communication to support business communication.
Effective business communication helps in building goodwill of an organization.
Importance Of Business Communication
The importance of communication in an organization can be summarized as follows:
Communication promotes motivation by informing and clarifying the employees about the task to be done, the manner they are performing the task, and how to improve their performance if it is not up to the mark.
Communication is a source of information to the organizational members for decision-making process as it helps identifying and assessing alternative course of actions.
Importance Of Business