Business Communication of in Beximco Pharmaceuticals Ltd.

Pages: 6 (1412 words) Published: June 20, 2013
What is Business Communication
Business Communication is neither transmission of message nor message itself. It is the mutual exchange of understanding, originating with the receiver.

Communication needs to be effective in business. Communication is essence of management. The basic functions of management (planning, organizing, staffing, directing and controlling) cannot be performed well without effective communication. What is Business Communication..contd

Business communication involves constant flow of information. Feedback is integral part of business communication. Organizations these days are very large. It involves number of people. There are various levels of hierarchy in an organization. Greater the number of levels, the more difficult is the job of managing the organization. Communication here plays a very important role in process of directing and controlling the people in the oragnization.

Business Communication is goal oriented. The rules, regulations and policies of a company have to be communicated to people within and outside the organization.

Business Communication is regulated by certain rules and norms. In early times, business communication was limited to paper-work, telephone calls etc. But now with advent of technology, we have cell phones, video conferencing, emails, satellite communication to support business communication.

Effective business communication helps in building goodwill of an organization. Importance Of Business Communication
The importance of communication in an organization can be summarized as follows:

Communication promotes motivation by informing and clarifying the employees about the task to be done, the manner they are performing the task, and how to improve their performance if it is not up to the mark.

Communication is a source of information to the organizational members for decision-making process as it helps identifying and assessing alternative course of actions. Importance Of Business Communication..contd.

Communication also plays a crucial role in altering individual’s attitudes, i.e., a well informed individual will have better attitude than a less-informed individual. Organizational magazines, journals, meetings and various other forms of oral and written communication help in moulding employee’s attitudes.

Communication also helps in socializing. In todays life the only presence of another individual fosters communication. It is also said that one cannot survive without communication.

communication also assists in controlling process. It helps controlling organizational member’s behavior in various ways. There are various levels of hierarchy and certain principles and guidelines that employees must follow in an organization. They must comply with organizational policies, perform their job role efficiently and communicate any work problem and grievance to their superiors. Thus, communication helps in controlling function of management.

Types of business communication
On the basis of location of receiver

Internal Communication: Communication among the members of an organization is known as internal communication. Internal communication is two types: Formal Communication
Informal Communication

2. External Communication: External Communication takes place with outsiders. They are two types: Formal Communication
Informal Communication

On the basis of media of presentation:
1. Written Communication: A message communicated in a written form is known as written communication. 2. Oral communication: Oral communication is the process of communication which is sent by the sender through the word of mouth. 3. Non verbal communication: Communication without using words is called non verbal communication. Here messages are conveyed through body movements, paralanguage or by facial expressions

Types of business communication…contd.
On the basis of information flow:
1. Vertical: When communication takes place between superior...
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