BUSINESS COMMUNICATION
Business Communication
CASE-1
(20 Marks)
Nestle has launched quality street ,lion and after 8 choclates imported from Europe. Qualtty Street is an assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25 for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17 gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will appeal to different target segments (though the target segment is one which may have already been exposed to these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell brands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones
(which may be stale).
Question :
1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer
2 What business communication media you will utilize if you have to launch a soap in rural India?
-1-
Answer:
INTRODUCTION
One of the world’s largest food processing companies, NESTLE found itself mired in promotion of its chocolates. There are many types of brand and in that chocolates are produced by the company. But out of that QUALITY STREET, LION and AFTER 8 chocolates faces promotion problems. These brands have different taste and taste is an Indian taste but promotion problem hinders its sales.
SITUATION
Situation to this case is such that the 3 imported chocolates namely quality street, lion and after 8 has its price and quantity as follows:
QUALITY STREET – (218 gm) = RS75
LION-
(45 gm) =RS 20
AFTER 8-
(20gm)=RS25
TARGET CUSTOMERS
Already been exposed to these brands during visits abroad
ECONOMIC ANALYSIS
(Potential consumers of chocolate in the country)
Rural
(Millions)
Total
•
Income
Groups
(Rs'000 p.a.)
62 - 86
>86
Total
62 - 86
>86
Total
5
CASE-1
(20 Marks)
Nestle has launched quality street ,lion and after 8 choclates imported from Europe. Qualtty Street is an assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25 for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17 gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will appeal to different target segments (though the target segment is one which may have already been exposed to these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell brands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones
(which may be stale).
Question :
1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer
2 What business communication media you will utilize if you have to launch a soap in rural India?
-1-
Answer:
INTRODUCTION
One of the world’s largest food processing companies, NESTLE found itself mired in promotion of its chocolates. There are many types of brand and in that chocolates are produced by the company. But out of that QUALITY STREET, LION and AFTER 8 chocolates faces promotion problems. These brands have different taste and taste is an Indian taste but promotion problem hinders its sales.
SITUATION
Situation to this case is such that the 3 imported chocolates namely quality street, lion and after 8 has its price and quantity as follows:
QUALITY STREET – (218 gm) = RS75
LION-
(45 gm) =RS 20
AFTER 8-
(20gm)=RS25
TARGET CUSTOMERS
Already been exposed to these brands during visits abroad
ECONOMIC ANALYSIS
(Potential consumers of chocolate in the country)
Rural
(Millions)
Total
•
Income
Groups
(Rs'000 p.a.)
62 - 86
>86
Total
62 - 86
>86
Total
5