Business Comm

Topics: Pizza Hut, Fast food, Microsoft PowerPoint Pages: 2 (707 words) Published: April 16, 2014
Tyler Holder
10/17/13
Written Assignment 4
Business Comm

Chapter 5 5.7, 5.8

5.7
a) 5
b) 4
c) 1
d) The old scoreboard should be replaced for many reasons. It is an old warhorse that was constructed in 1960. It is out of date and often more of a headache than it is useful. As it was constructed in 1960 it is very hard to find replacement parts for this scoreboard, and often when found they are very pricy. On top of being tough to fix it is very inefficient when it comes to energy usage. The scoreboard cost 4 times more than a modern scoreboard when it comes to running it for games. And now that we are on the topic of games it can only be used for football games. It is not built to show time or score of soccer games and track meets. So we have an inefficient, expensive and outdated scoreboard. 5.8

a. We feel that the “extreme” strategy has not been developed fully in the fast-food market. Pizza Hut is considering launching a new product called The Extreme. We plan to price this new pizza at $19.99. It will be the largest pizza on the market. It will have double the cheese. It will also have double the toppings. The plan is to target the X and Y Generations. The same target audience that would respond to an extreme product also reacts to low prices. The X and Y Generations are the fastest-growing segments in the fast-food market. These population segments have responded well to other marketing plans using the extreme strategy.

Pizza hut is considering launching a new pizza, priced at only $19.99, this pizza will be the largest pizza in the market, containing double cheese and double topping. The “extreme” pizza is targeting the X and Y generations for multiple reasons. Not only our these generations obsessed with low prices but also with getting the most bang for you buck, and this pizza is without a doubt that. These are the fastest growing segments in the fast food market and have responded well to other strategies focusing on the...
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