Business Com
Business Case Study Contest 2013
1.
About Company Tallmart is one of the largest non-food retailers in USA with headquarters in San Francisco, California. It was established in 1990 and its first department store was launched in downtown San Francisco. The department store focused on giving the customer the latest in various product categories that it offered, at better prices than other retailers. Customers immensely liked the choice of products offered by Tallmart, and the store became #1 in its category in California by 1992. Based on this, Tallmart replicated the model by opening similar stores in other US cities and tasted similar success. It became a publicly listed company in NYSE and NASDAQ in 2005. It also created online shopping site and started selling products through this channel in 2008. The online shopping site sends request to warehouse nearest to customer for product dispatch and delivery. 1.1 Product Categories Tallmart is involved in retailing of following categories of products, a. Technology for Personal Use – laptops, PCs, mobile phones, home theatre, TV, cameras, etc. b. Home and garden – sofas, dining tables and chairs, furnishings, modular kitchens, cooking equipment, refrigerator, washing machines, lawnmowers, gardening and landscaping tools, etc. c. Clothing – Men’s, Women’s, Boy’s, Girl’s, Baby clothes d. Health and Beauty – Perfumes, deodorants, makeup kits, beard trimmers, skin care, etc. e. Jewellery and Watches – Ladies and Men’s jewellery, watches, cufflinks, etc. 1.2 Sales Channels a. Retail stores – i. Format – Department store ii. Size – the stores range from 5000 - 20000 sq.ft. area iii. Location - major cities/towns across USA Online retailing
b.
1.3 Company Data a. FY2012 i. No. of Stores – 500 ii. No. of Employees – 50000 iii. No. of Warehouses – 50 (almost one for every state)
2.
Vision & Objectives 2.1 Vision Continuous innovation, cost optimization, and growth to better serve and satisfy customers 2.2
1.
About Company Tallmart is one of the largest non-food retailers in USA with headquarters in San Francisco, California. It was established in 1990 and its first department store was launched in downtown San Francisco. The department store focused on giving the customer the latest in various product categories that it offered, at better prices than other retailers. Customers immensely liked the choice of products offered by Tallmart, and the store became #1 in its category in California by 1992. Based on this, Tallmart replicated the model by opening similar stores in other US cities and tasted similar success. It became a publicly listed company in NYSE and NASDAQ in 2005. It also created online shopping site and started selling products through this channel in 2008. The online shopping site sends request to warehouse nearest to customer for product dispatch and delivery. 1.1 Product Categories Tallmart is involved in retailing of following categories of products, a. Technology for Personal Use – laptops, PCs, mobile phones, home theatre, TV, cameras, etc. b. Home and garden – sofas, dining tables and chairs, furnishings, modular kitchens, cooking equipment, refrigerator, washing machines, lawnmowers, gardening and landscaping tools, etc. c. Clothing – Men’s, Women’s, Boy’s, Girl’s, Baby clothes d. Health and Beauty – Perfumes, deodorants, makeup kits, beard trimmers, skin care, etc. e. Jewellery and Watches – Ladies and Men’s jewellery, watches, cufflinks, etc. 1.2 Sales Channels a. Retail stores – i. Format – Department store ii. Size – the stores range from 5000 - 20000 sq.ft. area iii. Location - major cities/towns across USA Online retailing
b.
1.3 Company Data a. FY2012 i. No. of Stores – 500 ii. No. of Employees – 50000 iii. No. of Warehouses – 50 (almost one for every state)
2.
Vision & Objectives 2.1 Vision Continuous innovation, cost optimization, and growth to better serve and satisfy customers 2.2