Business Case Study: Cvs
CVS Caremark Corporation
BUSI 4349
Table of Contents
Executive Summary……………………………………………………………………………………….. 1
SWOT Analysis………………………………………………………………………………………………. 2
Problem Statement: Main Issue……………………………………………………………………. 3
Three Proposed Strategies………………………………………………………………………….… 4 Strategy 1………………………………………………………………………………………..…. 5 Strategy 2………………………………………………………………………………………..…. 6 Strategy 3………………………………………………………………………………………..…. 7
Preferred Strategy……………………………………………………………………………………….. 8
Implementation…………………………………………………………………………………………… 9
Control Measures/Feedback Loop…………………………………………………..…………. 10
Appendix………………………………………………………………………………………….………… 12
Works Cited……………………………………………………………………………………….………. 13
Executive Summary According to Standard & Poor 's Ratings Services CVS Caremark Corp. went to stable from negative. CVS has been able to keep up the competitiveness with the other leading drugstore chains. They have created immaculate brand equity and have high hopes in continuing that reputation. Within the next few years the number of people in the target market is going to increase rapidly and with strategy I am proposing, I believe that I can help with the future success of this Corporation. It is now 2013 and opening up stores in new locations in states where CVS is nowhere to be found would the most successful strategy to try and fulfill. I believe that CVS is in a comfortable financial position to be able to construct and build new operations in new locations.
Situation & SWOT Analysis
As the company has presence across the value chain of pharmaceutical services, CVS Caremark “is the largest pharmacy health care provider in the US” (datamonitor). This company drives their revenues through inexpensive pharmaceuticals to help improve the health of those in need. “Approximately 75% of the US population lives within three miles of a CVS store.” (Pearson) With these positive strengths in mind I suggest that
BUSI 4349
Table of Contents
Executive Summary……………………………………………………………………………………….. 1
SWOT Analysis………………………………………………………………………………………………. 2
Problem Statement: Main Issue……………………………………………………………………. 3
Three Proposed Strategies………………………………………………………………………….… 4 Strategy 1………………………………………………………………………………………..…. 5 Strategy 2………………………………………………………………………………………..…. 6 Strategy 3………………………………………………………………………………………..…. 7
Preferred Strategy……………………………………………………………………………………….. 8
Implementation…………………………………………………………………………………………… 9
Control Measures/Feedback Loop…………………………………………………..…………. 10
Appendix………………………………………………………………………………………….………… 12
Works Cited……………………………………………………………………………………….………. 13
Executive Summary According to Standard & Poor 's Ratings Services CVS Caremark Corp. went to stable from negative. CVS has been able to keep up the competitiveness with the other leading drugstore chains. They have created immaculate brand equity and have high hopes in continuing that reputation. Within the next few years the number of people in the target market is going to increase rapidly and with strategy I am proposing, I believe that I can help with the future success of this Corporation. It is now 2013 and opening up stores in new locations in states where CVS is nowhere to be found would the most successful strategy to try and fulfill. I believe that CVS is in a comfortable financial position to be able to construct and build new operations in new locations.
Situation & SWOT Analysis
As the company has presence across the value chain of pharmaceutical services, CVS Caremark “is the largest pharmacy health care provider in the US” (datamonitor). This company drives their revenues through inexpensive pharmaceuticals to help improve the health of those in need. “Approximately 75% of the US population lives within three miles of a CVS store.” (Pearson) With these positive strengths in mind I suggest that
Cited: Datamonitor: CVS Caremark Corporation. (SWOT Section) Pearson Custom Business Resources. St Edwards University. Strategic Management Merlo, Larry http://info.cvscaremark.com/newsroom/press-releases/cvs-caremark-provides-strong- growth-outlook-2013-and-beyond- announces-38divi S&P Rating Services: CVS Corporation http://www.standardandpoors.com/prot/ratings/articles/en/us/?articleType=HTML&as setID=1245304237000