Business Case Study Analysis Adidas-Salomon Ag
Business Case study Analysis
Adidas-Salomon AG
Management 670
Professor Jon Gettman
Edsel Washington
Table of Contents
Executive Summary
[Titled Overview of Analysis]………………………………………………………………………………………….
Background……………………………………………………………………………….............
Identification of Strategy of Adidas…………………………………………………………………………………………….
Analysis of Adidas Performance...…..………………………………………………………………...................... Strengths...…………………………………………………………………….….……………..……. Weaknesses……………………………………………………………………….……………………. Opportunities………………………………………………………………………………………….. Threats…………………………………………………………………………………………………. Target Market………………………………………………………………………………...………… Financial Summary………………………………………………………………………………..
Recommendations for Adidas…………………………………………………………………………..
Overview of Analysis
Adidas-Solomon AG, a ninety year old apparel and footwear company that has grown to become a multinational conglomerate. Adidas, the conglomerate, produces products sports equipment, clothing and apparel to the retail market via wholesale distributors as well to the professional athlete and also sports associations and international Olympic teams.
Adidas has grown, by way of development or aquistion, to provide these consumers with such products as golf equipment, soccer balls, basketballs, boxing boots, track shoes, golf shoes, golf clubs and equipment {to name an abbreviated assortment} of products offered by the company. Adidas seeks to become the leader in providing the sports industry with its brand infiltration in the market and attracting consumers with sports brands built on a love for sports and sporting activity.
Adidas’s North America target market is that of the urban youth with the company’s brand assortment and brand penetration. As with many like organizations and competitors; Adidas also targets an urban
Adidas-Salomon AG
Management 670
Professor Jon Gettman
Edsel Washington
Table of Contents
Executive Summary
[Titled Overview of Analysis]………………………………………………………………………………………….
Background……………………………………………………………………………….............
Identification of Strategy of Adidas…………………………………………………………………………………………….
Analysis of Adidas Performance...…..………………………………………………………………...................... Strengths...…………………………………………………………………….….……………..……. Weaknesses……………………………………………………………………….……………………. Opportunities………………………………………………………………………………………….. Threats…………………………………………………………………………………………………. Target Market………………………………………………………………………………...………… Financial Summary………………………………………………………………………………..
Recommendations for Adidas…………………………………………………………………………..
Overview of Analysis
Adidas-Solomon AG, a ninety year old apparel and footwear company that has grown to become a multinational conglomerate. Adidas, the conglomerate, produces products sports equipment, clothing and apparel to the retail market via wholesale distributors as well to the professional athlete and also sports associations and international Olympic teams.
Adidas has grown, by way of development or aquistion, to provide these consumers with such products as golf equipment, soccer balls, basketballs, boxing boots, track shoes, golf shoes, golf clubs and equipment {to name an abbreviated assortment} of products offered by the company. Adidas seeks to become the leader in providing the sports industry with its brand infiltration in the market and attracting consumers with sports brands built on a love for sports and sporting activity.
Adidas’s North America target market is that of the urban youth with the company’s brand assortment and brand penetration. As with many like organizations and competitors; Adidas also targets an urban