Business Article
Olivia Albright
Business 101
3 June 2014
Starbucks’ Newest Expansion
When hearing the word Starbucks, the last thing you may think about is burgers and a bar environment, but that is all about to change this June. Starbucks recently obtained La Boulange, (which is known for it fruit-laden pastries and various breads), in 2012 for a total of $100 million in cash. At the time, Chief Executive Howard Schultz said the purchase was an investment in Starbucks’ growing food business. The new restaurant will feature later hours, closing at 10pm each night along with various food options including sandwiches and build-your-own burgers, along with a full bar serving- cocktails, beers, and various wines. This is something that we’ve never seen at our local Starbucks’ chains. Some speculation of Starbucks’ starting to expand their menu like this has been talked about for years, and now is finally coming into action. Even though Starbucks is opening La Boulange with a more extensive menu, The original Starbucks locations will still be offering their various coffees, lattes, and fine baked goods, Starbucks will also extend its post-4 p.m. evenings menu to thousands of stores around the country. Many people are excited to see these new changes, and are anticipating whether it will be successful or not. The move is part of an overall trend by Starbucks to expand beyond its expertise in coffee into areas such as tea and juice. The opening for La Boulange is set for Thursday June 12th 2014.
Business 101
3 June 2014
Starbucks’ Newest Expansion
When hearing the word Starbucks, the last thing you may think about is burgers and a bar environment, but that is all about to change this June. Starbucks recently obtained La Boulange, (which is known for it fruit-laden pastries and various breads), in 2012 for a total of $100 million in cash. At the time, Chief Executive Howard Schultz said the purchase was an investment in Starbucks’ growing food business. The new restaurant will feature later hours, closing at 10pm each night along with various food options including sandwiches and build-your-own burgers, along with a full bar serving- cocktails, beers, and various wines. This is something that we’ve never seen at our local Starbucks’ chains. Some speculation of Starbucks’ starting to expand their menu like this has been talked about for years, and now is finally coming into action. Even though Starbucks is opening La Boulange with a more extensive menu, The original Starbucks locations will still be offering their various coffees, lattes, and fine baked goods, Starbucks will also extend its post-4 p.m. evenings menu to thousands of stores around the country. Many people are excited to see these new changes, and are anticipating whether it will be successful or not. The move is part of an overall trend by Starbucks to expand beyond its expertise in coffee into areas such as tea and juice. The opening for La Boulange is set for Thursday June 12th 2014.