Business and Technical Writing Final exam 050024: Phoenix Advertising Proposal
Phoenix Advertising
683 Lawson Boulevard
Charlotte, NC 28282
Tel: 704-862-9700
Fax: 704-862-9775
March 24, 2015
Gregory S. Forest
President
Phoenix Advertising
1695 Chestnut Avenue
Roanoke, VA 24001
Dear Mr. Forest:
Phoenix Advertising as a whole has always put our clients first and is well known for our excellent work. As you know, the Roanoke branch had been experiencing difficulties since January of 2015 with regards to overworked and underpaid employees and a loss of clients. Productivity had declined by 20 percent over the course of the past few months, and we lost a few key members of our team. In response to our current crisis, I have developed a proposal in order to return Phoenix Advertising to the standard of excellence we have always maintained.
Background
Throughout 2014, the Roanoke branch of Phoenix Advertising had excellent feedback from both clients and employees. In December of 2014, the branch had taken a turn for the worse. By January of 2015, productivity had declined and an art director and account executive had resigned. The resignations left the remainder of the employees reconsidering their positions at Phoenix Advertising. Earlier this month, I conducted an investigation at the Roanoke Branch and found there to be a few issues that need to be resolved.
The first issue brought to my attention was the current employees working overtime and not being properly compensated for their time. There were an influx of new clients and new projects being accepted without taking into consideration the number of projects currently assigned to the team, as well as the number of employees at the time. As the vice president of human resources, I also wondered why the employees had not contacted the human resources department before their sudden resignation.
Company policy was not being strictly adhered to and the department directors were not properly trained to deal with a situation like this. Employees need to be compensated for their time, and
683 Lawson Boulevard
Charlotte, NC 28282
Tel: 704-862-9700
Fax: 704-862-9775
March 24, 2015
Gregory S. Forest
President
Phoenix Advertising
1695 Chestnut Avenue
Roanoke, VA 24001
Dear Mr. Forest:
Phoenix Advertising as a whole has always put our clients first and is well known for our excellent work. As you know, the Roanoke branch had been experiencing difficulties since January of 2015 with regards to overworked and underpaid employees and a loss of clients. Productivity had declined by 20 percent over the course of the past few months, and we lost a few key members of our team. In response to our current crisis, I have developed a proposal in order to return Phoenix Advertising to the standard of excellence we have always maintained.
Background
Throughout 2014, the Roanoke branch of Phoenix Advertising had excellent feedback from both clients and employees. In December of 2014, the branch had taken a turn for the worse. By January of 2015, productivity had declined and an art director and account executive had resigned. The resignations left the remainder of the employees reconsidering their positions at Phoenix Advertising. Earlier this month, I conducted an investigation at the Roanoke Branch and found there to be a few issues that need to be resolved.
The first issue brought to my attention was the current employees working overtime and not being properly compensated for their time. There were an influx of new clients and new projects being accepted without taking into consideration the number of projects currently assigned to the team, as well as the number of employees at the time. As the vice president of human resources, I also wondered why the employees had not contacted the human resources department before their sudden resignation.
Company policy was not being strictly adhered to and the department directors were not properly trained to deal with a situation like this. Employees need to be compensated for their time, and