Business and Support Systems

Topics: Reality, Case study, Decision support system Pages: 3 (849 words) Published: June 22, 2013
Abstract
The following paper answers questions on three different case studies. The case studies are Reality Gets Better, The Flash Crash: Machines Gone Wild and Piloting Valero with Real-Time Management.  

Case Study 1: Reality Gets Better
The difference between virtual reality and augmented reality is perception. Virtual reality is when a user totally enters a different reality visually. This reality is completely computer generated. Augmented reality users enter a mixed world of computer generated and real life images. (Laudon & Laudon, 2012)

The reason augmented reality is so appealing to marketers is because it offers them a different way to present their products. The goal of marketers is to present their product in such a way that people will remember it, be impressed with it, and ultimately purchase it. Augmented reality offers this through a series of interactive ads that can be used to impress and involve the consumer. (Laudon & Laudon, 2012) The reason augmented reality is useful for real estate shopping applications is it offers the buyer the opportunity to have an interactive view of a property that is up for sale without the hassle of making an appointment with a realty company. The ability to use a phone to get pricing information, and pictures of the interior of a property is a major time savor and very convenient. (Laudon & Laudon, 2012)

Based on what has been learned by this case study the applications for augmented reality are far reaching. A manufacturing company could use augmented reality to teach employees and to direct employees. Simply have the employee wear a helmet and they would not have to do much thinking on the job as they could be led to every correct decision. Augmented reality such as the real estate application could be used at the humane society to give clear pictures and understandings of the animals they have up for adoption.

Case Study 2: The Flash Crash: Machines Gone Wild?
The conditions that preceded the...

References: Henschen, D. (2009, November 13). Execs want focus on goals, not just metrics. Retrieved from http://www.informationweek.com/software/business-intelligence/execs-want-focus-on-goals-not-just-metri/221601560
Laudon, K., & Laudon, J. (2012). Management information systems: Managing the digital firm, twelfth edition. (12 ed.). Upper Saddle River, NJ: Pearson Education, Inc. Retrieved from http://wow.coursesmart.com
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