Business And Management SL Paper 1
IB DIPLOMA PROGRAMME
PROGRAMME DU DIPLÔME DU BI
PROGRAMA DEL DIPLOMA DEL BI
M07/3/BUSMT/SP1/ENG/TZ0/XX
22075013
BUSINESS AND MANAGEMENT
STANDARD LEVEL
PAPER 1
Thursday 17 May 2007 (afternoon)
1 hour 30 minutes
INSTRUcTIONS TO cANDIDATES
Do not turn over this examination paper until instructed to do so.
Read the case study carefully and then answer all the questions.
2207-5013
2 pages
© IBO 2007
http://www.xtremepapers.net
–2–
1.
2.
(a)
4.
Draw an organizational chart for Gladrags Ltd, clearly identifying each person’s functional responsibility.
[6 marks]
(b) With reference to the organizational chart define the terms
(c)
(i)
chain of command
[2 marks]
(ii)
span of control.
[2 marks]
Anjay wants to change the organization to a flatter structure. Discuss the reason for the change using relevant motivation theory to argue the case.
[10 marks]
Analyse the differences between marketing clothes under the family brand
Gladrags and marketing the individual brand “Sassy”.
[8 marks]
Using the Ansoff Matrix, propose a future marketing strategy for Gladrags Ltd.
[8 marks]
With the help of four ratios, discuss how the financial situation of Gladrags Ltd has changed between 2004 and 2006.
[12 marks]
(a)
(b)
3.
M07/3/BUSMT/SP1/ENG/TZ0/XX
After the board meeting (line 149) the following decisions were taken:
to target the European market
to produce the Gladrags brand in Vietnam and produce the “Sassy” brand in Britain.
Justify both decisions to the shareholders. Use the PEST analysis provided in the case study to support your answer.
2207-5013
[12 marks]
IB DIPLOMA PROGRAMME
PROGRAMME DU DIPLÔME DU BI
PROGRAMA DEL DIPLOMA DEL BI
M07/3/BUSMT/SP1/ENG/TZ0/XX
22075013
BUSINESS AND MANAGEMENT
STANDARD LEVEL
PAPER 1
Thursday 17 May 2007 (afternoon)
1 hour 30 minutes
INSTRUcTIONS TO cANDIDATES
Do not turn over this examination paper until instructed to do so.
Read the case study carefully and then answer all the questions.
2207-5013
2 pages
© IBO 2007
http://www.xtremepapers.net
–2–
1.
2.
(a)
4.
Draw an organizational chart for Gladrags Ltd, clearly identifying each person’s functional responsibility.
[6 marks]
(b) With reference to the organizational chart define the terms
(c)
(i)
chain of command
[2 marks]
(ii)
span of control.
[2 marks]
Anjay wants to change the organization to a flatter structure. Discuss the reason for the change using relevant motivation theory to argue the case.
[10 marks]
Analyse the differences between marketing clothes under the family brand
Gladrags and marketing the individual brand “Sassy”.
[8 marks]
Using the Ansoff Matrix, propose a future marketing strategy for Gladrags Ltd.
[8 marks]
With the help of four ratios, discuss how the financial situation of Gladrags Ltd has changed between 2004 and 2006.
[12 marks]
(a)
(b)
3.
M07/3/BUSMT/SP1/ENG/TZ0/XX
After the board meeting (line 149) the following decisions were taken:
to target the European market
to produce the Gladrags brand in Vietnam and produce the “Sassy” brand in Britain.
Justify both decisions to the shareholders. Use the PEST analysis provided in the case study to support your answer.
2207-5013
[12 marks]