BUSINESS AND MANAGEMENT
Thursday 18 November 2010 (afternoon)
1 hour 15 minutes
INSTRUCTIONS to candidates
not open this examination paper until instructed to do so.
Read the case study carefully.
Section A: answer two questions.
Section B: answer the compulsory question.
© International Baccalaureate Organization 2010
Answer two questions from this section.
N-Pharma is now a successful business, but it initially struggled: “poor cash flow meant that the early years were financially challenging” (lines 6–7).
Outline two problems that Yukio Nakamura’s business start-up may have faced.
(b) Construct a fully labelled Ansoff matrix to show N-Pharma’s possible growth strategies.
Analyse the value of “social and environmental audits” (line 107) to
Define the following terms:
span of control (line 60)
(ii) empowerment (line 64).
(b) Comment on the effectiveness of Susan James’ leadership style in the
Canadian subsidiary of N-Pharma.
Analyse the appropriateness of a cost-based pricing strategy (line 29) for
Tadashi Agi has been appointed to the new post of “director of corporate social responsibility” (line 101). Outline two methods of recruitment that could have been used in this appointment.
(b) Explain how Tadashi Agi could use new technologies within N-Pharma to communicate his ethical vision effectively with stakeholders (lines 105–106).
Tadashi Agi is now writing a “Charter of Ethics”, setting ethical objectives for
N-Pharma (lines 102–103). Examine the reasons why organizations