SAVONIA UNIVERSITY OF APPLIED SCIENCES
Multicultural Organizations & Communication
Diverse aspects of culture and its significance in business
December 20, 2012
Culture is the main matter to define the behavior in workplace. Different workers attitude, work output, thinking and relationship with collogue it depends on culture. According to hofstede, there are four different aspect depends on workers behave and role. Culture is not just an attribute of an individual. Culture is a shared set of values, norms, attitudes, beliefs and perceptions of a group that share these similarities. Although variations can be seen between or among different groups, it can also exist within a group. More often, we associate culture with a larger group such as a country, yet culture also exists in ethnic groups, tribes, and organizations. We often refer to them as a subculture. Dealing with a group of people from another culture or ethnicity is what we commonly refer to as cross-culture. Cross-culture binds together fields which are not quite related such as cultural anthropology and communication. The foundation of the concept of cross-culture is to establish and recognize how individuals of various cultures interact and communicate with each other. It also shows how the culture of a community or a society as a whole consists of the shared values, assumptions, and goals that are acquired from previous generations, carried on to the present-day society, and passed on to the future generations. Cross-culture is basically an interaction of different cultures, and a comparison of the differences and similarities among cultures. Societies worldwide observe cross-cultural practices, traits, communication, and deal with barriers, issues, and conflicts. The diverse workforce has become a reality today. The impact of cultural diversity varies with the type of environment and firm’s overall strategy. As more and more number of firms move from domestic, multidomestic, multinational strategies to operating as a truly global firm, the significance and impact of cultural diversity increase markedly (Adler, 1997). Management of cultural differences has become more important for creating advantages and getting competitive edge.
Diverse workforce refers to the co-existence of people from various socio-cultural backgrounds within the company. Diversity includes cultural factors such as race, gender, age, colour, physical ability, ethnicity, etc. (Hofstede 2012). Diversity includes all groups of people at all levels in the company. Diversity requires a type of organizational culture in which each employee can pursue his or her career aspirations without being inhibited by gender, race, nationality, religion, or other factors that are irrelevant to performance (Bryan, 1999).
Organizations must concentrate on holistic strategies that address broader human resource issues, and value diverse employees. Companies must also consider stakeholders as employees. The viewpoints of stakeholders such as shareholders, suppliers, public agencies, and government regulators should be considered in shaping the culture of performance and approaching the diverse markets. The service company managers should have diverse managerial strategies to manage both their full-time employees and “partial” employees those are customers (Govender, 1999). A type of organization should be created where diverse body of employees, customers and stakeholders are valued and integrated into all dimensions of the work. Companies must learn from the people they serve. Cross-Cultures in Business
A business when try to gain international market or try to recruit international level workforce, then they should be remember in their mind about cross-cultural conflict in business. There are lots of advantages of cross cultural business...
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