Business Analysis Part 1
The purpose of the decision making process is to make a good, rational, and smart decisions that based on reliable and valid information’s. In every day life people are force to make decisions, either this would be to decide what to wear, eat, buy or do after work; all the decisions base on some kind of analysis, for example, by checking the weather, food chain around the location or financial potential. This decisions does not involve much of the risk therefore people may not pay too much attention or spend too much time analyzing pros and cons, but in a business world decision making process involves much more complicated process due to the risk the business owner or company managements is willing to take by investing their time and money. For investors decision making process must base on detailed business analysis in order to make the right decision while locating their lifelong savings or company capital. “Strengths, Weakness, Opportunities, and Threats” analysis knows also as SWOT analysis is one of the most used in a business tools to provide detailed information’s about the researched company. “SWOT has been used by countless practitioners, marketing researchers, and is a frequent and popular tool for business marketing and strategy students. Its simplicity and catchy acronym perpetuates its usage in business and beyond as the tool is used to assess alternatives and complex decision situations. In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpoints as a brainstorming exercise” (Helms & Nixon, 2010). SWOT analysis has been in a past and will continuing to be used by business information seeking individuals and groups of people to study organization(s) situation at the giving time of performing analysis to determined the best possible business decision, for example, a mutual fund manager who...
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