BUAD 301 Monday 4:00 to 6:45 pm
Professor: Colin S. Innes
Office: Mihaylo 4175
Office Hours: MTWR 9:45 to 10:45 am e-mail: firstname.lastname@example.org
Grade of C or above in English 101 and BUAD 201, or their equivalents. You may not be enrolled in BUAD 201 and BUAD 301 simultaneously. Course Description:
In BUAD 301 you will build upon skills acquired and developed in BUAD 201. Using these basic, but crucial, communication skills you will continue to produce documents but of a more sophisticated nature. Whereas in BUAD 201 the messages were relatively straightforward, as you became familiar with producing various types of communications, BUAD 301 calls for a more detailed and careful analysis of a broad range of business cases and the cogent synthesis of appropriate solutions, with an ongoing sense of what is the most ETHICAL path to follow in any given case.
Each week you will be asked to work on a business case and produce a satisfactory response to the task at hand.
Common Body of Knowledge Content Coverage: The left hand column assumes skills already developed in BUAD 201. Students will… (BUAD 201)
Students will… (BUAD 301)
… apply fundamental strategies and techniques of business communication to prepare business correspondence, reports and presentations … increase their knowledge of organizational writing/communication in domestic and international markets. … understand the characteristics of business writing style and the essentials of effective document design. … critically assess, both individually and in groups, domestic and international business problems, formulate company objectives, and propose and analyze justifiable business solutions based on researched data. … analyze and use contemporary business communication channels.
… demonstrate information competence through library database research and through the integration of the data to bolster arguments that persuade decision-makers to accept proposals and solutions. … analyze intercultural communication strategies, nonverbal communication, and ethics in typical workplace situations. … critically explore ethical business problems and use refined information competence to generate ethically sound and justifiable business solutions. … prepare a basic job application package, understand job search strategies and interview process. … design, either individually or in a group, an articulate, organized, and visually appealing formal business presentation. … exhibit team skills by collaborating with peers to write and present. … demonstrate literacy skills by producing university caliber and workplace-acceptable documents. … demonstrate literacy skills by producing university caliber and workplace-acceptable documents.
There are three REQUIRED text books in this class:
Management Communication: Principles and Practice (3rd Edition) by Michael E. Hattersley & Linda McJannet This is a very complete and useful book, replete with many cases to study, and also Chapters 16 and 17 are excellent style manuals on writing and speaking effectively. (Hereafter H&McJ)
The Business Writer’s Handbook (Tenth Edition)
By Alred, Brusaw & Oliu
This handbook is mandatory for all Mihaylo College students. It is a veritable goldmine of useful, nay, essential information for the contemporary business writer. BUAD 301 Casebook (Lange) A collection of business cases which we will discuss and write about.
The Department C.L.A.S.S. rubric, which is included with this syllabus, remains an essential set of criteria for success in this course. Please be aware that the footnote explaining that literacy is a “threshold category” means that an acceptable level of fluency in English is a minimum standard. It is essential that students understand that significant problems in both their written and oral work will mean that they cannot...
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