Business planning is essential in providing a framework of what is to be achieved and how, which is the first step to make successful sales.
The first step in the sales territory plan, before even making the plan I will make myself an expert on my company and the product. To make sales I have to read and know everything about the company and the product, in other words I say I have to reach the expert level that nobody knows any information about them more than me. I believe that my knowledge will be my primary tool.
A SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) which will include all aspects of the territory, e.g. sales and activities, strengths and weaknesses of key client relationships, the competition and possible new competitions. All factors, both positive and negative should be taken into account. The SWOT analysis will help me to find out the key elements for future success in this territory.
At this point I will start to contact my customers to introduce myself. I will start on the largest clients in the new territory and the loyal customers to my product and my company to keep on the relationship and assure on our superiority against our competitors. My plan at this point will be 1-developing long-term selling plan with the largest clients 2- I will try to develop leads with those major clients to expand my base.
* I believe that the first three steps will be my priority and focus at the first 30 to 45 days in my new position.
At this stage I will put more focus on gaining more clients and market share. After reviewing the provided information on BloodSTOP iX I see my selling points will be summarized in: 1. Cost effective (It is 20% more economic than other brands with same quality). 2. High Safety profile for all ages with the sterile packages and the different sizes. 3. Universally recognized with high quality.
My strategy will be