business

Introduction Lincoln Electric’s key strategic objective deals with its goal of entering into the Indian welding market. There are several options by which Lincoln Electric can enter into the Indian market. It could enter by acquisition, joint venture, or by building a new plant of its own. This memorandum will evaluate each choice and provide a recommendation for what could be the best alternative for entering the Indian welding market. The recommendation will be determined after a careful evaluation of the several different analyses that will be illustrated later in this memorandum. Some of the analyses that were performed in this memorandum include environmental, or industry analyses which will provide details for the PEST analysis, critical success factors for the industry, and future trends and forecasts. Another analysis that will be illustrated is the internal analysis which will distinguish Lincoln Electric’s core and distinctive competencies and determine whether they match the industry’s critical success factors. Internal analysis will also use Porter’s Five Forces model to determine the company’s activities to carry out its business, evaluate the company’s valuable resources, and determine if the company’s current strategy involving its resources will be useful for future trends. The last analysis that will be constructed is the competitor analysis. This analysis will evaluate each of Lincoln Electric’s key competitors both in the United States and International welding markets. After all of these analyses, this memorandum will provide a SWOT analysis which determines the strengths, weaknesses, opportunities, and threats for Lincoln Electric entering into the Indian welding market. Some of the issues identified in reaching Lincoln Electric’s key objective of entering into the Indian welding market include acquisitions and creating a new plant that may turn out to be too costly. Also, entering into India may prove difficult because of