Business

Topics: Supply chain management, Supply chain, Apple Inc. Pages: 7 (4591 words) Published: October 23, 2014

University of La Verne
College of Business and Public Management
BUS 577_ Compliance Issues in Supply Chains
Fall 2014
Apple Inc.: The Global Supply Chain Management and Security
Professor: Karen Chorbajian, J.D.
Prepared
Cheng Cheng
Oct 4, 2014
Table of Contents
TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc273827736 \h 3 Supply Chain Planning ---New Product Development PAGEREF _Toc273827737 \h 4 Company review PAGEREF _Toc273827738 \h 4
New Product Development PAGEREF _Toc273827739 \h 4
Apply Inc. Global Supply Chain Management and Security Supply Chain PAGEREF _Toc273827740 \h 6 Procurement PAGEREF _Toc273827741 \h 6
Manufacturing PAGEREF _Toc273827742 \h 8
Apple’s Green Supply Chain PAGEREF _Toc273827743 \h 10
Logistics PAGEREF _Toc273827744 \h 10
Retail Experience PAGEREF _Toc273827745 \h 14
Information Leakage PAGEREF _Toc273827746 \h 15
Conclusion PAGEREF _Toc273827747 \h 18
References PAGEREF _Toc273827748 \h 19

Apple Inc.: The Global Supply Chain Management and Security
IntroductionJessica Grant was an analyst with BXE Capital, a money management firm based in Toronto. She is so interesting in Apple supply chain. She said that Apple is investing in its next generation of products, potentially the first new major product lines since Tim Cook took over from Steve Jobs. Apple Inc. the world’s largest company, which had introduces a serious of consumer products during the past years. Apple managed a global supply chain with creative development in the United Stated. The outsourced manufacturing of Apple Inc. is in Asia and components sourced from suppliers around the world. With its development, the stock of Apple was increasing continually. This situation was clear to Jessica that Apple’s product range would get more complex in the next few years. Therefore, she wanted to take a look at the company’s supply chain (Mark, 2014). The content of this paper includes the description of Apple Inc., the new product development, how the company manages the global supply chain and its supply chain security. This paper will focus the analysis on the compliance in supply chain management and some issues about security of Apply Inc. Supply Chain Planning ---New Product Development

Company reviewApple is a brand that we are familiar with. It is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company's best-known hardware products include computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system and the iTunes media browser. Besides, Apple provides customers who are professional musician that a suite of professional audio and a suite of audio tools (Mark, 2014). According to the news of Apple, for the full-year results, Apple generated a massive $171 billion in revenue and $37 billion in profit. Why Apple has been widely successful? Firstly, its distinctive advertising campaigns. Apple’s advertising always full of creative ideas and inspirational. Secondly, its philosophy of comprehensive aesthetic gives us a deep impression. Furthermore, Apple has established a unique reputation in the consumer electronics industry (Mark, 2014). New Product DevelopmentSupply chain planning at Apple is the classic example of new product development. It's the integration of R&D, Marketing and various functions under supply chain management. As we know, the high technology products always have a short product development cycle. Apple’s iPhone lifecycle was closer to one year. The time period between iPhone 4, iPhone4s, iPhone5 and iPhone5s launched almost one year. So the innovation and creativity play a significant role in Apple Inc. The researchers in Apple should come up the new ideas continually to catch up customers’ steps. From the case, the new product development department in Apple coordinated a wide variety of stakeholders, including internal groups such as hardware, software and production. Apple...

References: rway, A. G. (2010). Supply chain security.
Banker, S. (2012, July 2). The apple supply chain: The best in the world?. Retrieved from http://logisticsviewpoints.com/2012/07/02/the-apple-supply-chain-the-best-in-the-world/Clara, L. (2014, April 3). Apple 's supply chain management - best in the world for last 4 years. Retrieved from http://blog.tradegecko.com/apple-had-the-best-supply-chain-in-the-world-for-the-last-four-years-here-is-what-you-can-learn-from-it/iClarified. (2012, October 22). Apple employees blame supply chain for product leaks. Retrieved from http://www.iclarified.com/25285/apple-employees-blame-supply-chain-for-product-leaksMark, K. M. (2014). Apple Inc.: Managing a global supply chain. (Ivey Business School).
Reed, B. (2014, September 16). Busted: Foxconn worker detained for allegedly leaking the iphone 6. Retrieved from http://bgr.com/2014/09/16/iphone-6-leaked-photos-foxconn/Tweedie, S. (2014, September 9). This could be our first real look at a working iphone 6 read more: http://www.businessinsider.com/new-iphone-6-leaked-images-show-passbook-2014-9
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