Topics: Assessment, Learning, Educational psychology Pages: 25 (8750 words) Published: August 27, 2014
Programme Specification: BA (Hons) Fashion Retail Management Date of Publication to Students – September 2011
NOTE: This specification provides a concise summary of the main features of the course and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes advantage of the learning opportunities that are provided. More detail on the specific learning outcomes, indicative content and the teaching, learning and assessment methods of each module can be found (1) at, (2) in the Module Specifications and (3) in the Student Handbook. The accuracy of the information contained in this document is reviewed by the University and may be checked within independent review processes undertaken by the Quality Assurance Agency.

The information from this specification may be selectively extracted and included in documents that are more appropriate for students, intending students and employers. 1

Awarding Institution / Body:
Teaching Institution:
Programme accredited by:
Final Award:
Programme Title:
Main Fields of Study:
Mode of Study:
Language of Study:
UCAS Code:
Course Code:

Birmingham City University
Birmingham City University
Birmingham City University
BA(Hons) Fashion Retail Management
BA(Hons) Fashion Retail Management
Fashion Retailing
3 years full-time
English (UK)


Professional Status of the programme:
If a new graduate joins the Textile Institute their status and conferment of degree title allows exemption.


Relevant subject benchmark statements and other external and internal reference points used to inform programme outcomes:
QAA Personal Development Planning Guide 2009.
QAA Subject Benchmark: Art and Design 2008 (SBAD).
QAA Subject Benchmark: Communication and Media 2008 (SBCM).
QAA Subject Benchmark: General Business and Management 2007 (SBGBM). QAA Flexible Delivery Guide 2006.
QAA Model for Analysis and Implementation of Flexible Delivery 2006. External Examiner Reports.
Internal Monitoring; Student and Staff Feedback; Assessment. Industry Professionals, Organisations and Alumni.
Industry Monitoring.



Programme Philosophy and Aims

14.1 Programme Philosophy
The philosophy for the course to produce creative graduates who have a strong industry focus and awareness of contemporary issues, who can offer relevant and innovative solutions for the local, national and global marketplaces with an entrepreneurial outlook and considered critical perspective. Creativity is characterised in two different ways; firstly through practical visual applications, and secondly by imaginative problem solving with commercial and management issues The inter-relationship between creative ideas and commercial practice is central to fashion retailing. This is reflected through the course structure and the module design, in the detail of the learning outcomes. The programme philosophy offers a specific vision of professionalism within the field of fashion, which is that professionalism raises the standards of the industry. A professional contributes to the fashion economy by demonstrating the following attributes, experience and insights, they will:

Possess an understanding of different commercial contexts in fashion and how contemporary challenges affect the global fashion economy.
Have the ability to view challenges from an informed and critical perspective. Source information and possess analytical, critical and evaluative skills to assess situations and communicate decisions and strategies in different formats. Integrate the above abilities with innovative, but flexible practical problem solving. Develop an informed perspective concerning personal and professional direction. Adapt to a variety of working situations and procedures in line with changing needs.

Fluently communicate, inspire and present ideas in a number of ways. In order...
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