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Business
Ebay in the view of high performance organization

by Nadine Friedrich, Virginia Gaspar, Katharina Dornberger, Sebastian Flack

structure
1. facts about ebay
2. balanced scorecard
3. threats & opportunities
4. future visions & solutions
5. our new ideas
6. success

What is ebay?

deal money

seller
(power seller) consumer consumer seller (power seller)

company facts
- founded in 1995 in California, Pierre Omidyar
- 16.000 workers worldwide / 38 markets worldwide
- biggest trade company in i-net
- 276 million users / 84 million active users
- 50.000 different categories
1. internet auctions
2. micro payment
(mp3, news, real-time charts)
3. ip-telephoning (skype)

SLOGAN 2007: “ Ebay new experience! “

balanced scorecard financial - ebay value 2008 25,6 billion euro's
- there are 19 million items available on ebay

- Skype is a financial mistake customer - knowledge about the consumer
- knowledge about the community
& society
- ebay wants to have all ages of shopper & seller groups

not profitable process visions & strategy

biggest trade company - service problems
- high prices

- user friendly
- try to reduce customer cost
- implement user feedback
- try to have high quality products
(no fakes & low cost)
- ebay become boring

renewal & development
- check up the competition & what will be the trend
- develop the ebay software & TV- advertisement
- new shipping rules
- too many elementary changes

Threats

Opportunities

- more elderly people in the future, who don't use the internet less customers for ebay
- change of the language on ebay
Germany

- improve their system & make it easier more languages on the German ebay page - simplified layout & interfaces

-„PayPal“ isn't an easy pay system for the most people

- ebay could work on „Paypal“ to make it more user-friendly

- many rules for ebay-users

- the possibility of reduction the taxes for
internet
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