Business 401: Case Assignment
John Doe
Trident University
Business 401: International Business
Summer 2013
Module 1: Case Assignment
Dr. Abou-Robieh, Moutaz
Every four years there is an Olympics event held in a different city from around the world to bring together superior athletes that represent their respective countries to participate in a friendly competition. The Olympics is broken into two events summer and winter games. The Olympics represents three themes coming together: excellence, friendship and respect. The modern Olympics have been around since 1896 and although when you think of the Olympics you rarely think of it as a business but it is much like any other franchise out there. The Olympics is a brand unto itself; which is globally marketed around the world. The 2006 Winter Olympics was the first Olympic event held under the new IOC Television & Marketing Services SA, which was formed to assist with marketing the Olympics. IOC Television & Marketing Services SA hired Geoffrey Stone to examine branding, funding, and promotions results under the new marketing structure to find out how successful if at all they had been during the 2006 Winter Games. …show more content…
However, this was a huge undertaking because you had to track and control all of the agreements separately for each sponsor to ensure they were providing the agreed upon funds as contracted. Soon after the IOC developed a 4 year marketing program to help simplify the process called the “The Olympic Partner” (TOP) program which would put in place the sponsors for the next four years until the following games were held. This was an exclusive world wide right to a specific product or service for one company for a four year period until the following
Trident University
Business 401: International Business
Summer 2013
Module 1: Case Assignment
Dr. Abou-Robieh, Moutaz
Every four years there is an Olympics event held in a different city from around the world to bring together superior athletes that represent their respective countries to participate in a friendly competition. The Olympics is broken into two events summer and winter games. The Olympics represents three themes coming together: excellence, friendship and respect. The modern Olympics have been around since 1896 and although when you think of the Olympics you rarely think of it as a business but it is much like any other franchise out there. The Olympics is a brand unto itself; which is globally marketed around the world. The 2006 Winter Olympics was the first Olympic event held under the new IOC Television & Marketing Services SA, which was formed to assist with marketing the Olympics. IOC Television & Marketing Services SA hired Geoffrey Stone to examine branding, funding, and promotions results under the new marketing structure to find out how successful if at all they had been during the 2006 Winter Games. …show more content…
However, this was a huge undertaking because you had to track and control all of the agreements separately for each sponsor to ensure they were providing the agreed upon funds as contracted. Soon after the IOC developed a 4 year marketing program to help simplify the process called the “The Olympic Partner” (TOP) program which would put in place the sponsors for the next four years until the following games were held. This was an exclusive world wide right to a specific product or service for one company for a four year period until the following