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USINFO > Publications

TABLE OF CONTENTS
Introduction Part 1 What Is Entrepreneurship? download PDF

principles of

Entrepreneurship
Chinese | Español
Introduction

Part 2 What Makes Someone an Entrepreneur? download PDF

E

conomists and business people differ in their definitions of entrepreneurship. Most, however,

Part 3 Why Become an Entrepreneur? download PDF

agree that entrepreneurship is vital for stimulating economic growth and employment opportunities in all societies. This is particularly true in the developing world, where successful small businesses are the primary engines of job creation and poverty reduction. This page introduces the first eight of what eventually will be a series of 21 one-page primers on the fundamentals of entrepreneurship. It discusses the essentials for building and running a business from the planning stages to marketing a product. Author Jeanne Holden is a free-lance writer with expertise in economic issues. She worked as a writer-editor in the U.S. Information Agency for 17 years.

Part 4 Decisions and Downfalls download PDF

Next>>> Part 1 What Is Entrepreneurship? Part 5 Go It Alone or Team Up? download PDF
Editor-in-Chief: George Clack | Executive Editor: Mildred Neely | Writer: Jeanne Holden | Designer: Tim Brown

Part 6 Choosing a Product and a Market download PDF

Part 7 Entry Strategies for New Ventures download PDF

Part 8 Marketing Is Selling download PDF

Part 9 The Entrepreneur and the Internet download PDF

Part 10 Selling Online download PDF

Part 11 Choosing a Form of Business download PDF

Part 12 Creating a Business Plan download PDF

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Part 13 The Entrepreneur's Need for Capital download PDF

Part 14 Sources of Financing download PDF

Part 15 Intellectual Property: A Valuable Business Asset download PDF

Part 16 The Strengths of Small Business download PDF

Part 17

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