1. Ch. 6 - 7 -- You are the administrative assistant for a division chief in a large holding company that owns several hotels and theme parks. You and the division chief have just come from the CEO’s office, where you were informed that the guest complaints related to housekeeping and employee attitude are increasing. Your on-site managers have mentioned some tension among workers, but have not considered it unusual. The CEO and your division chief instruct you to investigate. Suggest at least three different types of research that might be appropriate to the situation.
There are numerous ways the administrative assistant could go about obtaining this research. Preliminary, the assistant should start with an exploratory study. This would be used to discover future research tasks of the project. Once the future research tasks are established, the assistant could do one of the three following types of research including a descriptive study, a casual study, or a simple focus group. A descriptive study approaches the characterisitcs of who, what, when, where, and how of a topic (Cooper & Schindler, 2011 pg 149). It would be useful to understand all of the dynamics of the situation at hand. A casual study attempts to determine a relationship between variables (2011). It would attempt to find the cause of the complaints within the workforce. A focus group would allow the workers to come together and exchange their ideas, feelings, and experiences within the work related complaints (2011). It would be beneficial for all the participants to aknoledge their concerns within the group and hear different view points. It could also lead to the root cause of the issue.
2. Ch. 6 - 10 -- Use the eight design descriptors in Exhibit 6-3 to profile the research described in the Chapter Snapshots. Snapshot 1: Cheskin Knows Teens
1. Degree to which study has been crystallized- The Cheskin study used a formal study designed to answer the question of product development in regards to teens. It was a highly effective study that is now done as an annual study of teen culture and behavior. 2. The method of Data Collection- The study used both monitoring and communication study for their research. Cheskin gave cameras out so the teen participants so they can monitor themselves and also questioned the participants and recorded their response. 3. The Power of the Researcher to produce effects in the variables- The study used an ex post facto design to allow the participants to monitor and answer questions freely. 4. The purpose of the study- To determine the culture and behavior of modern teens. 5. The Time Dimension- Longitudinal approach was being used in the study repeated over an extended period of time. This allowed the research firm to track changes over time. 6. The Topical breadth, Scope of Study- This is a Statistical Study attempting to capture the participants characterisitics. 7. The Research Environment- Field Setting was completed through interviews of the participants. 8. The Participants Perceptions of Research Activities- Actual Routine Snapshot 2: Smith Barney’s Benchmark Job Environment Research 1. Degree to Which Study has been Crystallized- Formal Study 2. The Method of Data Collection- Communication Study
3. The Power of the Researcher to produce effects in the variables- Ex Post Facto 4. The purpose of the study- Explanatory
5. The Time Dimension- Cross-Sectional study
6. The Topical breadth, Scope of Study- Statistical Study
7. The Research Environment- Field Conditions
8. The Participants Perceptions of Research Activities- Actual Routine Snapshot 2: The Ohio Lottery Initiates a Two-Stage Study
1. Degree to Which Study has been Crystallized- Formal Study 2. The Method of Data Collection- Communication Study
3. The Power of the Researcher to produce effects in the variables- Ex Post Facto 4. The purpose of the study- Descriptive
5. The Time Dimension-...
References: Cooper, D., & Schindler, P. (2011). Business Research Methods. (11 ed.). McGraw-Hill/Irwin.
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