Bus508 Technology and Security
BUS 508 | Assignment #4 Internet Technology, Marketing, and Security | Dr. Marilyn Carroll | | | 6/8/2012 |
Internet Technology, Marketing, and Security
The corporation I decided to discuss for this assignment is Staples; it’s the world 's largest office products company and a trusted source for office solutions. Staples provide products, services and expertise in the categories of office supplies, technology, furniture, Copy & Print, and cleaning and breakroom (Staples Corporate Page, 2012). Staple’s was founded in 1986 and is headquartered outside Boston, Massachusetts. The company employs 90,000 people worldwide and is currently ranked second in the world in ecommerce sales today with annual sales of $25 billion. Staples has a presence in more than 26 countries throughout North and South America, Europe, Asia and Australia (Staples Corporate Page, 2012). Staples.com, a division of Staples Inc. (NASDAQ: SPLS), is creating a business-to-business electronic marketplace offering a comprehensive solution for the office needs of business customers. It currently provides an electronic marketplace where small, mid-sized and large businesses can procure office products and business services and obtain business information and expert content. Staples.com includes the operations of Staples Inc. 's e-commerce sites: Staples.com, Quill.com and StaplesLink.com, and its Canadian e-commerce business (Arrington, 2011). The firm defines the ‘industry’ as all retail-online-direct mail and superstore companies. The industry is highly fragmented and penetration varies according to geographic region (Young, 2009). Staples.com is comprehensively set up to make a shoppers experience easy and informative, however it wasn’t always this way and vast improvements has been made over the last three years to make the site shopper friendly. If needed, a customer can find Staple’s contact information located at the bottom of the
Internet Technology, Marketing, and Security
The corporation I decided to discuss for this assignment is Staples; it’s the world 's largest office products company and a trusted source for office solutions. Staples provide products, services and expertise in the categories of office supplies, technology, furniture, Copy & Print, and cleaning and breakroom (Staples Corporate Page, 2012). Staple’s was founded in 1986 and is headquartered outside Boston, Massachusetts. The company employs 90,000 people worldwide and is currently ranked second in the world in ecommerce sales today with annual sales of $25 billion. Staples has a presence in more than 26 countries throughout North and South America, Europe, Asia and Australia (Staples Corporate Page, 2012). Staples.com, a division of Staples Inc. (NASDAQ: SPLS), is creating a business-to-business electronic marketplace offering a comprehensive solution for the office needs of business customers. It currently provides an electronic marketplace where small, mid-sized and large businesses can procure office products and business services and obtain business information and expert content. Staples.com includes the operations of Staples Inc. 's e-commerce sites: Staples.com, Quill.com and StaplesLink.com, and its Canadian e-commerce business (Arrington, 2011). The firm defines the ‘industry’ as all retail-online-direct mail and superstore companies. The industry is highly fragmented and penetration varies according to geographic region (Young, 2009). Staples.com is comprehensively set up to make a shoppers experience easy and informative, however it wasn’t always this way and vast improvements has been made over the last three years to make the site shopper friendly. If needed, a customer can find Staple’s contact information located at the bottom of the
References: Arrington, J. (2011, June). Staples Business Depot hit by data security breach. Retrieved from Cryptzone: http://www.cryptzone.com Staples Corporate Page. (2012, June 09). Retrieved from Staples: http://www.staples.com Young, A. (2009, August 29). Staples vs. Office Depot: Who Goes to the Head of the Class? Retrieved from Adage.com: http://adage.com/article/media/staples-office-depot-comparing-media-strategies