BUS364 Ch01
GEORMC01_013239457.QXD
1/25/07
3:09 AM
Page 1
CHAPTER
1
INTRODUCTION TO
ORGANIZATIONAL
BEHAVIOR
What is Organizational Behavior?
Challenges for Organizational Behavior
Challenge 1: The Changing Social and Cultural Environment
Challenge 2: The Evolving Global Environment
Challenge 3: Advancing Information Technology
Challenge 4: Shifting Work and Employment Relationships
Summary
Exercises in Understanding and Managing Organizational Behavior
Appendix 1: A Short History of Organizational Behavior
Learning Objectives
After reading this chapter you should be able to:
■ Define organizational behavior and explain how and why it determines the effectiveness of an organization.
■ Appreciate why the study of organizational behavior improves a person’s ability to understand and respond to events that take place in a work setting. ■ Differentiate between the three levels at which organizational behavior is examined. ISBN: 0-558-13856-X
■ Appreciate the way changes in an organization’s external environment continually create challenges for organizational behavior.
■ Describe the four main kinds of forces in the environment that pose the most opportunities and problems for organizations today.
Understanding and Managing Organizational Behavior, Fifth Edition, by Jennifer M. George and Gareth R. Jones. Published by Prentice Hall.
Copyright © 2008 by Pearson Education, Inc.
GEORMC01_013239457.QXD
1/3/07
6:51 PM
Page 2
Opening Case
HOW JEFF BEZOS MANAGES AT AMAZON.COM
What are the keys to Amazon.com’s success?
I
Understanding and Managing Organizational Behavior, Fifth Edition, by Jennifer M. George and Gareth R. Jones. Published by Prentice Hall.
Copyright © 2008 by Pearson Education, Inc.
ISBN: 0-558-13856-X
n 1994, Jeffrey Bezos, a computer science and electrical engineering graduate from Princeton University, was growing weary of working for a
Wall Street investment bank. His computer science background led him to see an entrepreneurial opportunity in the
1/25/07
3:09 AM
Page 1
CHAPTER
1
INTRODUCTION TO
ORGANIZATIONAL
BEHAVIOR
What is Organizational Behavior?
Challenges for Organizational Behavior
Challenge 1: The Changing Social and Cultural Environment
Challenge 2: The Evolving Global Environment
Challenge 3: Advancing Information Technology
Challenge 4: Shifting Work and Employment Relationships
Summary
Exercises in Understanding and Managing Organizational Behavior
Appendix 1: A Short History of Organizational Behavior
Learning Objectives
After reading this chapter you should be able to:
■ Define organizational behavior and explain how and why it determines the effectiveness of an organization.
■ Appreciate why the study of organizational behavior improves a person’s ability to understand and respond to events that take place in a work setting. ■ Differentiate between the three levels at which organizational behavior is examined. ISBN: 0-558-13856-X
■ Appreciate the way changes in an organization’s external environment continually create challenges for organizational behavior.
■ Describe the four main kinds of forces in the environment that pose the most opportunities and problems for organizations today.
Understanding and Managing Organizational Behavior, Fifth Edition, by Jennifer M. George and Gareth R. Jones. Published by Prentice Hall.
Copyright © 2008 by Pearson Education, Inc.
GEORMC01_013239457.QXD
1/3/07
6:51 PM
Page 2
Opening Case
HOW JEFF BEZOS MANAGES AT AMAZON.COM
What are the keys to Amazon.com’s success?
I
Understanding and Managing Organizational Behavior, Fifth Edition, by Jennifer M. George and Gareth R. Jones. Published by Prentice Hall.
Copyright © 2008 by Pearson Education, Inc.
ISBN: 0-558-13856-X
n 1994, Jeffrey Bezos, a computer science and electrical engineering graduate from Princeton University, was growing weary of working for a
Wall Street investment bank. His computer science background led him to see an entrepreneurial opportunity in the