1. 1st Posting Due by Day 3. Survey Methods. Discuss the following questions then respond to at least two of your fellow students’ postings.
a. Discuss the advantages and disadvantages of self-administered interviewing, face-to-face interviewing, and telephone interviewing.
* "Self-administered surveys of all types typically cost less than surveys via personal interviews." (BUS 642 264) * "Telephone and mail costs are in the same general range, although in specific cases either may be lower."(BUS 642 264) * "A mail or computer-delivered study can cost less because it is often a one-person job."(BUS 642 264) * "One asset to using mail self-administered surveys is that researchers can contact participants who might otherwise be inaccessible." (BUS 642 264) All forms of survey have a disadvantage that can be filled by another form of contact by survey. Telephone and internet are to major forms of survey that have a low cost and time distribution. b. What is necessary for the success of each of these three methods? * "To maximize the overall probability of response, attention must be given to each point of the survey process where the response may break down."(BUS 642 267) It is extremely important for the survey ‘in any form’ to reach the customer base. It is also important for the customer to be able to understand the questions, as well as the questionnaire to be in the persons interest.
c. How do these survey methods compare?
* "Telephone interviewing remains popular because of the diffusion of telephone service in households and the low cost of this method compared with personal interviewing." (BUS 642 278) * " Computer-delivered self- administered questionnaires use organizational intranets, the Internet, or online services to reach their participants." (BUS 642 278) As stated the two most important and low cost survey methods are telephone and computer surveys. With the internet reaching households in places not reachable in the...
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