BUS 402 Strategic Management & Business Policy

Topics: Strategic management, Strategy, PepsiCo Pages: 2 (913 words) Published: September 21, 2014
ASHFORD BUS 402 Entire Course

(Discussion Question, Critical Thinking Quiz, Assignment, and Final)

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BUS 402 Strategic Management & Business Policy
Week 1 DQ1: Environmental Changes
Provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment and in the industry’s or company’s evolving strategy.  Week 2 DQ2: Vision and Mission

Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public? What is the role of the vision and mission statement in driving the activities of the firm? If there is no vision and/or mission statement, discuss possible reasons why it is not clear. Week Two

Discussions
Week 2 DQ 1: Components of External Environment
What are the two most relevant externalities from Exhibit 2.6 for a firm with which you are familiar? Have these externalities made the industry in which the firm operates more, or less, attractive to you as consumer? Explain your rationale.  Week 2 DQ 2: Components of Internal Analysis

Using “The Seven-S Framework” from pages 58-59 to examine a firm with which you are familiar and address how the firm stacks up in respect to the “qualities of excellence” list on page 59. Does alignment with this list help explain why the firm is currently successful or unsuccessful (use any metric you think is appropriate to judge success)?  Week 2 Assignments - S.W.O.T. Analysis

Watch the video, How to Perform a S.W.O.T. Analysis, and then conduct an S.W.O.T. analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. The analysis should address the components of the organization’s environment (internal strengths and weaknesses, and external opportunities and threats),...
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