Kelly Messer
Venture Capital & Banking BUS 368
Prof. Amy Klesges
03, December 2012
My business idea is a cereal concept. This idea is a one-stop shop for a variety of cereal selections. This new business venture will include not only different types of cereals but also a variety of toppings for the cereals selection of choice. I will raise funds by applying for small business loans. Main start up goals will persuade vendors to give store credit, have market knowledge of the general area, and not tied up my funds in inventory. With a well financing plan in place business expectations will be accomplish based on historical results, trends, and overall product that are being put out. The business name will be called …show more content…
With respect to the income statement, which reflects the revenue and expense accounts” Hampton (2011). A financial and budgeting report will be conducted each month. By having updated financial report tax audit tractions will be accurate and accessible. Monthly budget reports will help “Cereal to Go!” run more effetely showing specific cash flow in each area of the business and helping to forecast product for next month. The business report will also help in the dissension making process for need expenditures.
Cereal to Go! Expected net sales of $23,000 in the next year. Cost of goods will be at $12,000. Total expenses $2,000, to cover variable expenses $0.48 out of every purchase dollar will be pulled. The remaining $0.52 will cover fixed costs and transfer to a profit. An estimated breaking even sale is at $3,846.
A marketing analysis of the local area will be conducted before opening day of Cereal to Go! From the information of the report, a better understanding of target customer’ demands, needs, and wants can be develop. To be competitive Cereal to Go! Will create a marketing strategy that will encompass low-cost, creative prices comparison to weed out competitors in the local …show more content…
I believe the average customers ages will vary from the college youth to middle age adults group. Location will be key for business success. A survey of top four locations will be assessed on best approach to target the market effetely. Finally a timetable will post an outline of estimated start-up date, short-term goals, and product sales goals. Realizing what needs to be accomplished for success, and a strong business plan in place. I believe “Cereal to Go!” can tap into a new cereal market, with the U S economy not