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BUS 352 Week 1 to 5 (E-Business)
Week 1 DQ 1:
Why is it said that electronic commerce is a catalyst of fundamental changes in organizations? Search the Ashford Online Library for an article that addresses change in organizations as a result of e-commerce. Briefly summarize the article pointing out how electronic commerce directly impacts change. Include the resource information in the reference list. Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.
Week 1 DQ 2:
Compare marketplaces with marketspaces. What are the advantages and limitations of each? What is your favorite marketspace and why? What is the impact of your favorite marketspace on the industry? Explain your answer in 200 words. Respond to at least two of your fellow students’ postings. Quiz
Week 2 DQ 1:
Discuss the advantages of established click-and-mortar companies such as Walmart over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages of click-and-brick retailers as compared with pure-play e-tailers? Explain your answer in 200 words. Respond to at least two of your fellow students’ postings. WK 2 DQ2: For an online purchase, go through a sample customer decision process. Explain the points in the process where the vendor has an opportunity to add value. Be sure to answer the following questions:
a. How does value vary for a large purchase versus a smaller one? b. Does adding value always cost money?
Week 3 DQ 1:
In a paragraph, relate B2B to the four P’s of marketing (product, price, placement, promotion). Then, describe a B2B exchange and identify how it demonstrates the four P’s. Prepare your response in 200 words and respond to two other learners.
Week 3 DQ 2:
Read Case 6.1, EC Application – Knowledge Management at Infosys Technologies. Identify the knowledge management cycle, found in exhibit 6.6, in this case, applying each entity such as create, capture, refine,...
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