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Bus 210 Swot Analysis Paper

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Bus 210 Swot Analysis Paper
SWOT Analysis
Dakota Ranallo
BUS/210
November 9, 2014
Kellysue Trombley
SWOT Analysis
The sample business plan that I have chosen for a SWOT analysis is clothing retail. I chose this plan because it is something that I want to start of my own one day and it would be good for me to understand more about a plan for one. The best way to go about this is to perform a SWOT analysis over the strengths, weaknesses, opportunities and threats of the company.
The venture that I am researching has a really good business model but it seems to be lacking in certain areas. It is only targeting one group of people and it is a very specific, select group. Being that it is only targeting African American with western wear apparel, they are really limiting
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They are stationed in-between residential housing and social activities that could contribute to their long term growth and success. The company’s ownership isn’t under much noted people and so we aren’t really able to determine how effect they will be able to run the business. I also believe that they are leaning on the need of having a loan to start the company to much and may not be able to repay it in a timely manner. The plan is to make profit within the two year mark but that is also only how long their lease is on the building that they are planning on having their business in. Competition will also be tough for this venture because they will be competing against top name stores that are known throughout Texas. The products and services they will be offering can sell really easy and are a wide enough variety to sell but should be targeted at a much wider audience. The ventures projected sales and profits seem like this company has high hopes and will prosper in the selected area. However, this seems highly unlikely to me with the limited amount of time that they are giving themselves with a profit in two years and not having the lease lasting any longer than two years. Competitors are

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