Burt's Bees Swot Analysis
Favorite Brand
Favorite Brand Creating a brand is important for a business. This helps customers recognize the products and associate with that brand name, as well as builds trust between the consumer and the company. Taking steps to show that the company is honest, cares about product quality, considers the environment, and values customers’ opinions is beneficial and helps a business gain loyal customers. Being a brand that people know and trust is what will push customers into choosing that brand over competitors.
Burt’s Bees Inc. Burt’s Bees began in Maine in 1984 and was created by a woman named Roxanne Quimbly and a beekeeper named Burt Shavitz. Burt’s Bees is a personal care line that carries products from lip balm to lotions …show more content…
Burt’s Bees achieved certification from The CarbonNeutral Company, returned millions of gallons of water by purchasing water restoration certificates from the Bonneville Environmental Foundation, and is also a member of the Sustainable Packaging Coalition. Burt’s Bees is an active member of numerous global responsible sourcing groups, such as Global Shea Alliance and Natural Resource Stewardship Circle. There is also the Burt’s Bees Greater Good Foundation. This non-profit organization focuses on sustaining grassroots initiative that support human and honeybee health (Burt’s Bees, …show more content…
Companies must make a strong brand name prove certain things to customers in order for them to choose them over the competition and to continue to do so in the future. Two known competitors of Burt’s Bees include Tom’s of Maine and The Proctor & Gamble Company. Proctor & Gamble own dozens of billion dollar brands for home and health, such as Olay and Pantene. This popular organization has been under fire for allegations concerning operations harmful to the environment. “Greenpeace today reveals the result of a yearlong investigation showing P&G is sourcing palm oil from companies connected to widespread forest devastation. Its sourcing policies also expose its supply chain to forest fires and habitat destruction that is further pushing the Sumatran tiger to the edge of extinction” (Maitar,
Favorite Brand Creating a brand is important for a business. This helps customers recognize the products and associate with that brand name, as well as builds trust between the consumer and the company. Taking steps to show that the company is honest, cares about product quality, considers the environment, and values customers’ opinions is beneficial and helps a business gain loyal customers. Being a brand that people know and trust is what will push customers into choosing that brand over competitors.
Burt’s Bees Inc. Burt’s Bees began in Maine in 1984 and was created by a woman named Roxanne Quimbly and a beekeeper named Burt Shavitz. Burt’s Bees is a personal care line that carries products from lip balm to lotions …show more content…
Burt’s Bees achieved certification from The CarbonNeutral Company, returned millions of gallons of water by purchasing water restoration certificates from the Bonneville Environmental Foundation, and is also a member of the Sustainable Packaging Coalition. Burt’s Bees is an active member of numerous global responsible sourcing groups, such as Global Shea Alliance and Natural Resource Stewardship Circle. There is also the Burt’s Bees Greater Good Foundation. This non-profit organization focuses on sustaining grassroots initiative that support human and honeybee health (Burt’s Bees, …show more content…
Companies must make a strong brand name prove certain things to customers in order for them to choose them over the competition and to continue to do so in the future. Two known competitors of Burt’s Bees include Tom’s of Maine and The Proctor & Gamble Company. Proctor & Gamble own dozens of billion dollar brands for home and health, such as Olay and Pantene. This popular organization has been under fire for allegations concerning operations harmful to the environment. “Greenpeace today reveals the result of a yearlong investigation showing P&G is sourcing palm oil from companies connected to widespread forest devastation. Its sourcing policies also expose its supply chain to forest fires and habitat destruction that is further pushing the Sumatran tiger to the edge of extinction” (Maitar,