Burt's Bees Case

Currently, Burt’s Bees has been distributed in drugstores, department stores, and grocery stores across the United States and Europe since the year 2006. This transition from a locally made product to one distributed internationally was a well thought out decision by Burt’s Bees. This allowed them to expand their target market and reach a wider variety of individuals in a much faster stream. The objective of expanding the place and distribution of a product is to increase the sales. We aim to increase the overall sales of the face and body