Burt's Bees Analysis

Topics: Marketing, Sales, Consultative selling Pages: 3 (941 words) Published: March 10, 2011
Analysis of the Burt’s Bees Case Study
Burt’s Bees is an interesting case, which discusses the success story of an all natural skin care company. It is an unusual concept but the founder Roxanne Quimby saw the market for such a product and immediately started acting upon this opportunity to create the best skin care company in the world. It was interesting to notice how Roxanne and the co-founder Burt Shovitz started the concept of natural skin care products just for the extra income and then went on to make it their core product of the company. This is the best example of an unpredictable market. Another interesting factor of the company is its use of natural products, keeping in mind the environment. The company doesn’t test its products on animals (like many other companies) and the company’s packages are designed such that they can be recycled which in turn have the lowest impact on the environment. This helped them to capture a wide market swiftly as the customers today are very sensitive and prefer natural products over chemical-oriented ones. With the increasing pollution, there is more awareness among the people to use environmentally friendly packages and products as far as they can. Burt’s Bees seem to attract its customers covering both these aspects. The founders prove to be efficient business people since they saw the need of the customers and delivered the product demanded by them. According to me, the entrepreneur’s first and foremost quality is to know the market and deliver the exact product/service to get maximum profit and for the long life of the company. However, the case states three important questions needed to be answered in order for the founders to reach a desirable figure of $25 million and prevent it from selling.

Question1: How could Burt’s Bees establish its presence in such a crowded market? Answer: According to my analysis, Burt’s Bees has achieved a remarkable position in the market with its unusual product. This means that...
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