Marketing Strategies of Burger King in Introductory Stage
. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. The Burger King Corporation moves proudly into the future with over 50 years of experience tucked safely under our belt. As a brand, our company has never been stronger. We've got millions of customers, who we love to bits. And our Executive Team, along with each of our individual employees, ensure our customers always receive exceptional, consistent service (as well as burgers, fries and drinks). We've been around awhile – over 50 years – but our success didn't just happen overnight, or without strong leadership. See for yourself. Or not. HAVE IT YOUR WAY®. History:
BKC was founded in 1954 in Miami, Fla., by James McLamore and David Edgerton. •
The WHOPPER® sandwich was introduced in 1957 and quickly became one of the best-known sandwiches in the world. •
There are 221,184 possible ways for a guest to order an Original WHOPPER® sandwich. •
BURGER KING® brand launched the HAVE IT YOUR WAY® marketing campaign in 1974. •
In 1966, the first international franchise restaurant opened in the Bahamas for the BURGER KING® brand. •
The BURGER KING® restaurant with the greatest altitude is in La Paz, Bolivia, at 11,000 feet above sea level. •
Budapest is home to the largest BURGER KING® restaurant worldwide. •
The 10,000th BURGER KING® restaurant in the world opened in Sydney, Australia, in 1998. •
On May 18, 2006, BKC became a publicly traded company listed on the New York Stock Exchange under the symbol "BKC".
To us, corporate responsibility isn't about the final destination, it's about the journey and how we are going to get there. We know our policies and procedures will evolve and change as the landscape in which we do business evolves and changes. We see corporate responsibility as an imperative. The better job we do at being responsible today, the better our business will be in the future. We know that from a pure business sense, it can help us manage risk, enhance employee morale and retention, strengthen brand loyalty, build goodwill in the communities in which we operate and can directly affect the bottom line such as with energy savings and waste reduction. We also know that it must be a way of thinking before it becomes a way of acting. And the only way to accomplish that is to embed it fully into our brand. That is why our approach to corporate responsibility is stakeholder-driven, focused on four key areas - Good Food, People, Environment and Corporate Governance. Franchise Operations
Forget career ladders. Get on the BURGER KING® escalator and be part of a dynamic global brand.
Our 100% flame grilled, fully certified Aberdeen Angus Beef burger gives us a warm feeling inside. And we just love that. But what also gives us a warm feeling is that all our franchisees have drive, energy and passion. And we love that even more.
In return, we provide them with the opportunity to realise their entrepreneurial potential with development opportunities of multi-site BURGER KING® operations.
Now, we're not sure if you know, but we've been doing this for a while. Since 1957 in fact, so we're pretty confident, even if we do say so ourselves, that we've got the expertise to help you find the right site for the right price. Our design and construction teams will even pop along and make sure it looks great for your first day of trading. The sweet smell of success is a flame-grilled burger.
We wouldn't be here if it wasn't for our WHOPPER®. It is after all, what put BURGER KING® on the map. But while it keeps us as a great big landmark on the restaurant horizon, we also have to do a lot of hard work behind the scenes, to make sure your franchise is a great success too.
We put a lot of investment into research and development to ensure we build on our...
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