burger king
Topics: Burger King, Fast food, Hamburger, Food / Pages: 11 (3398 words) / Published: Dec 3rd, 2014

Executive Summary
Burger King Worldwide, Inc. (“BKW”, the “Company” or “we”) is a Delaware corporation formed on April 2, 2012 and the indirect parent of Burger King Corporation (“BKC”), a Florida corporation that franchises and operates fast food hamburger restaurants, principally under the Burger King® brand. Burger King is the world’s second largest fast food hamburger restaurant, or FFHR, chain as measured by the total number of restaurants. As of December 31, 2012, Burger King owned or franchised a total of 12,997 restaurants in 86 countries and U.S. territories. Of these restaurants, 418 were Company restaurants and 12,579, or approximately 97% of all Burger King restaurants, were owned by our franchisees. Our restaurants are limited service restaurants that feature flame-grilled hamburgers, chicken and other specialty sandwiches, french fries, soft drinks and other affordably-priced food items. We believe our restaurants appeal to a broad spectrum of consumers, for appealing to different customer groups. During their more than 50 years of operating history, we have developed a scalable and cost-efficient quick service hamburger restaurant model that offers customers fast, delicious food at affordable prices.
Burger King generates revenues from three sources: (1) franchise revenues, consisting primarily of royalties based on a percentage of sales reported by franchise restaurants and fees paid by franchisees, (2) property income from properties that we lease or sublease to franchisees and (3) retail sales at Company restaurants.
Burger King believe that they can deliver value to our shareholders and enhance the Burger King brand by focusing our efforts on the stewardship of our brand. We currently have a higher percentage of franchise restaurants than our major competitors in the FFHR category, and their goal is to transition to a nearly 100% franchised business model. We believe that our franchise-dominated business model will increase their profitability



References: http://www.ukessays.com/essays/marketing/burger-king-company-report-and-summary-marketing-essay.php#ixzz2bgf2HZBw http://www.burgerking.com.my/index.php?ch=bk_my_en Abraham C. S., 20. Strategic Planning: A practical Guide for Competitiveness Success. Emerald Group Publishing: Bingley. Bensoussan E. B., Fleisher S. C. (2008). Analysis without paralysis: 10 tools to make better Strategic decisions. USA: Pearson Education Ltd. http://www.marketingteacher.com/case-study/burger-king-case-study.html

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