Burger King

Topics: Burger King, Hamburger, Fast food Pages: 5 (1310 words) Published: September 9, 2013
Background Information

Burger King was founded in 1954 in Miami, Florida by James McLamore and David Edgerton. There are more than 11,000 globally in more than 60 countries. In 1957 the WHOPPER is their most famous menu item, and has been their signature item ever since. In 1958 the Burger King Corporation aired their first television campaign. Then in 1963 two restaurants opened in Puerto Rico for their very first international market. 1975 was the introduction of the “Drive-thru service” in the U.S. Burger King has more products than most companies. Breakfast, lunch, and dinner. You range from French toast sticks, hash browns, to burgers, fries, salads to shakes, smoothies, and ice cream. Their best-selling item to this day would be their WHOPPER. The services they provide are take out, drive-thru, and quick services. The type of people Burger Kings appeals to would be literally almost everyone, but leaning more towards people ranging from late 20’s to late 70’s. Burger King has grown from one store to over 11 thousand in just about 50 years. It also offers scholarships for the “Have it your way” foundation. On average about 11 million people visit BK per day.

Products and Services

The products that BK provides are burgers, salads, wraps, chicken strips, chicken nuggets, fries, sweet potato fries, onion rings, apple slices, oatmeal, shakes, smoothies, sundaes, ice cream, pies, cinnamon rolls, donut holes, hot chocolate, coffee, coke products, ICEE, milk, apple juice, orange juice, and frappes. They provide some services, such as take out, dine in, and drive thru. This company has shown me how to be patient towards customers, how to serve people and how to be kind. This is a good thing because not all customers are easy to deal with. Some are difficult, angry, happy, quiet, and or loud. Everyone’s different. This company has also taught me how to be patient. Our target customer would be everyone. There is a variety of people that come and go in and out of Burger King every day. From young to old; Our products appeal to everyone, there is no age limit.

Strengths and Weaknesses

* Strong Market Position
* BKC is the second largest FFHR chain measured by the total wide system wide sales of restaurants. * Greater Franchise Mix
* Having a high franchise mix the company is able to grow with minimal capital expenditure and is assured regular income tax. * Robust Financial Performance
* Provides a platform for growth.
* Market Concentration
* Their company operates in 65 different countries.
* Hard to concentrate on one corporation.
* Decreases company exposure.
* Scattered Market Campaign
* They fail to promote any products.


To work at Burger king you have to:
* Have to have a high school diploma, or still be enrolled in school * Customer service experience
* Food permit
* Be able to stand in confined areas
* Stay alert

Selling Statement
Burger King would be a better company to work for rather than some of their competitors because they have demonstrated that they are committed to their employees. They offer excellent training and due to the size of their operations, there are many opportunities for job advancement. If an employee is outgoing and friendly and shows a willingness to learn new tasks, then it is relatively easy to move into a supervisory role. Even if someone’s career goals are not in the food industry, the experience gained with Burger King can easily transfer into many other opportunities.

Contact Information

Mailing Address: 4200 Saron Drive, Lexington, KY 40515
Phone Number: (859)245-2886
Website URL: www.bk.com

Management Interview
Name: Miss Pam
Title: Supervisor
Responsibilities: Manager daily operations of the restaurant Where is this person in your chain of supervisors? Pam is my direct supervisor How long has your supervisor worked in this...
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