Burger King

Topics: Burger King, Hamburger, Fast food Pages: 7 (1905 words) Published: July 8, 2012
Since the 1950's, Burger King has been offering its famous flame-broiled fast food burgers throughout the United States and, eventually, the world. Burger King, also known by the initials B.K., has evolved from a small Florida-based hamburger chain to one of the most well-known and recognizable fast food franchises on earth.

The first Burger King restaurant opened in Jacksonville, Florida under the name Insta-Burger King in 1953. In 1954, the Burger King Corporation was founded by Miami-based James McLamore and David Edgerton. By 1959, they had expanded beyond Florida and became a national chain. By 1967, it was the third largest burger chain in the United States. McLamore and Edgerton then sold the company and its 274 Burger King restaurants to Pillsbury. Today, Burger King has over 12,000 restaurants in 76 countries. Burger King is most famous for its signature hamburger, the Whopper, first introduced in 1957. Variations of the Whopper are featured on Burger King's menu, like the Whopper Junior and the Angry Whopper. All of Burger King's burgers are flame-broiled, giving them a distinct taste. Other Burger King products include chicken sandwiches, chicken strips, french fries and breakfast items. Burger King menus around the globe are often localized to cater to the customers of the region in which they are serving, such as the "Aussie Burger" in Australian locations and pork-free menus in countries with a large Islamic population. A Natural Physical Environment

Burger King Depends on the availability of Chicken from its suppliers which are assured to have cared by fresh feeds and natural environment. B Societal Environment
The general Environmental forces affecting burger king are as follows;

Economical factors:
These factors include taxation changes, economic growth, interest rate and exchange rates. If any of these factors change may have major impacts on organisations and organisations have to respond to these changes in order to stay in business.

Political factors:
Government policies may made change difficult to implement in the organisations.  For example, if a government decide to reduce entry barriers to market then organisations may face competition from global firm by entering to market.

Social factors:
Changes in social trends may affect demand for the companies’ products. For example, in  UK more people are concern about healthy eating and so companies such as Burger king and McDonald need to respond to these changes by introduce new healthy products rang.

Environment factors:
Changes in environment factors may have affect on significant amount of companies because of global warming. Organisations may be required by law to respond to this change by make their products environmental friendly and this issue may make change difficult to implement because it may affect demand for products of the company. Making products environmental friendly may required company to replace a nice plastic packaging with a poor quality paper and customers may see this as reduces product quality and this may be very challenging for organisations to do.

Legal factors:
Every organisation required to comply with laws and legislations. Any organisation avoids the law and legislation may result in panties. Anonymous Burger King will no longer buy palm oil from Sinar Mas or its subsidiaries after an independent audit showed one of the company’s subsidiaries, SMART, had destroyed rainforests and carbon-dense peatlands in Borneo and Sumatra, according to a statement on the fast food restaurant’s Facebook page, reports Mongabay. Burger King joins several companies including Unilever, Nestle,Cadbury and Kraft that have stopped buying from Sinar Mas or other suppliers linked to deforestation. The move is expected toput more pressure on other corporate buyers at restaurant chains including Pizza Hut, KFC and Dunkin’ Donuts, reports AFP. Indonesia is the biggest producer of palm oil, which is used in...
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