Burberry History
Week 4 Team Paper
Burberry
May 10, 2012
History of Burberry:
Burberry Ltd. is a manufacturer and marketer of men 's, women 's, and children 's apparel, as well as accessories and fragrances. The Burberry name is virtually synonymous with the tan gabardine raincoat pioneered by the company more than 145 years ago. It all started in 1856 Thomas Burberry, a 21-year-old draper’s apprentice, opened a small outfitter’s shop in Basingstoke, Hampshire, England. Thomas Burberry was a true visionary characterized by an entrepreneurial spirit, a sense of adventure and a rare gift for invention. In 1870 a commitment to quality and innovation in fabric and outwear design earned Burberry a loyal following. By 1870, the shop had grown to an ‘emporium’. …show more content…
In the 1990 's the Burberry check because popular with football fans leading to a tarnishing of the brand luxury image. However the brand has recently been re-launched with a more youthful image. Around 1955 Burberry was awarded a Royal Warrant by Her Majesty Queen Elizabeth II, and in 1989 a second Royal Warrant was granted to Burberry in 1989 by HRH the Prince of Wales. In 2000, Burberry operated 58 company-owned stores, and its products were also found in department and specialty stores around the world. By the turn of the century, Burberry offered an extensive line of outerwear for both men and women. The company designed hats, jackets, pants, and gaiters especially for hunting, fishing, golf, tennis, skiing, archery, and mountaineering. The garments ' time- and weather-tested reputation for durability helped make them the gear of choice for adventurers of the late 19th and early 20th century. Balloonists and early aviators wore specially made Burberry garments that let neither wind nor rain penetrate. Also in 2002 Burberry launched its exclusive ‘Art of the Trench’ made to order trench coat service. Now Burberry is an internationally recognized luxury brand with a worldwide distribution …show more content…
It was all the rage and very successful. Diving deep into social media has engaged millennial. New digital ad campaigns add interesting twist on a virtual dressing room, which allows viewers to manipulate the models and images to their liking on Burberry.com. It is a very cutting edge and fresh website, even in a challenging retail environment, the brand, founded in 1856, has kept growing. But even as Burberry leaps into the future, it always has one foot planted firmly in the past. The appeal of its 154-year-old history can 't be underestimated in a time when every company in the universe that has any heritage, from Sea Breeze to Dockers, is dusting it off and playing it
Burberry
May 10, 2012
History of Burberry:
Burberry Ltd. is a manufacturer and marketer of men 's, women 's, and children 's apparel, as well as accessories and fragrances. The Burberry name is virtually synonymous with the tan gabardine raincoat pioneered by the company more than 145 years ago. It all started in 1856 Thomas Burberry, a 21-year-old draper’s apprentice, opened a small outfitter’s shop in Basingstoke, Hampshire, England. Thomas Burberry was a true visionary characterized by an entrepreneurial spirit, a sense of adventure and a rare gift for invention. In 1870 a commitment to quality and innovation in fabric and outwear design earned Burberry a loyal following. By 1870, the shop had grown to an ‘emporium’. …show more content…
In the 1990 's the Burberry check because popular with football fans leading to a tarnishing of the brand luxury image. However the brand has recently been re-launched with a more youthful image. Around 1955 Burberry was awarded a Royal Warrant by Her Majesty Queen Elizabeth II, and in 1989 a second Royal Warrant was granted to Burberry in 1989 by HRH the Prince of Wales. In 2000, Burberry operated 58 company-owned stores, and its products were also found in department and specialty stores around the world. By the turn of the century, Burberry offered an extensive line of outerwear for both men and women. The company designed hats, jackets, pants, and gaiters especially for hunting, fishing, golf, tennis, skiing, archery, and mountaineering. The garments ' time- and weather-tested reputation for durability helped make them the gear of choice for adventurers of the late 19th and early 20th century. Balloonists and early aviators wore specially made Burberry garments that let neither wind nor rain penetrate. Also in 2002 Burberry launched its exclusive ‘Art of the Trench’ made to order trench coat service. Now Burberry is an internationally recognized luxury brand with a worldwide distribution …show more content…
It was all the rage and very successful. Diving deep into social media has engaged millennial. New digital ad campaigns add interesting twist on a virtual dressing room, which allows viewers to manipulate the models and images to their liking on Burberry.com. It is a very cutting edge and fresh website, even in a challenging retail environment, the brand, founded in 1856, has kept growing. But even as Burberry leaps into the future, it always has one foot planted firmly in the past. The appeal of its 154-year-old history can 't be underestimated in a time when every company in the universe that has any heritage, from Sea Breeze to Dockers, is dusting it off and playing it