Buko Shake Sample Questionnaire

Topics: Marketing, Aesthetics, Following Pages: 9 (694 words) Published: August 8, 2013
Statement of the Problem

The primary goal of this study is to discover the success factors of buko shake stall particularly in SM Megamall and Starmall Shaw blvd.

This will seek to the following questions:

1. What are the strengths of the buko shake stall that help them to be successful?

2. What are the weaknesses that affect the success of the buko shake stall?

3. What are the different opportunities that will benefit the buko shake stall?

4. What are the different threats that hinder the success of buko shake stall?

5. What are the different marketing strategies that help the buko shake stall to achieve

their success?

6. Is there a significant influence among the opinion of the respondents when grouped

according to age?

7. Is there a significant influence among the opinion of the respondents when grouped

according to gender?

QUESTIONNAIRE

(Customer)

Name (Optional): ______________________________________________

DIRECTION: Check the box that corresponds to your answer.

Personal Profile:

A. Gender

___ Male

___ Female

B. Age

___ 19 and below

___ 20-30 years old

___ 31-40 years old

___ 41-50 years old

___ 51 and up

Questionnaire Proper

1. How often do you buy/order buko shake?

___ Everyday___ Annually

___ Weekly ___ Occasionally

___ Monthly

___ Quarterly

2. What are the reasons why do you patronize buko shake? Kindly rate your answer based on the following scale:

5 – Highly important

4 – Moderately important

3 – Important

2 – Less important

1 – Not important

|QUALITIES |5 |4 |3 |2 |1 | |1. Cheaper price | | | | | | |2. Good taste | | | | | | |3. Healthy | | | | | | |4. Clean | | | | | | |5. Quality of the product | | | | | |

3. What are the reasons why you do not patronize buko shake? Kindly rate your answer based on the following scale:

5 – Highly significant

4 – Moderately significant

3 – Significant

2 – Less significant

1 – Not significant

|QUALITIES |5 |4 |3 |2 |1 | |1. Expensive price | | | | | | |2. Bad taste | | | | | | |3. Unhealthy | | | | | | |4. Unclean...
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