Build-A-Bear Workshop® Fact Sheet
Background The Build-A-Bear Workshop® concept started from Founder and Chief Executive Bear Maxine Clark’s desire to re-invent retailing for the 21st century. The idea was a culmination of her years of retail experience and a desire to bring the fun back to shopping, the way Maxine remembered it when she was a child. The “light bulb” went off for Maxine when she was on a shopping trip with her young friend, Katie, who was 10 years old at the time. It was the height of the Beanie Baby craze and Maxine and Katie were on a mission to find a certain stuffed animal. When the store didn’t have the one they wanted, a disappointed Katie picked one up and said, “These are so simple, we could make these.” What she meant was going home to start a craft project, but what Maxine heard was a bigger idea. Thus, she set out to create a company that would be unique and be of value to the industry for generations to come. The mission of Build-A-Bear Workshop is to bring the teddy bear to life. A classic icon, the teddy bear brings to mind warm thoughts about childhood, friendship, trust, comfort and also love. Build-A-Bear Workshop embodies those thoughts in how business is run every day. From the beginning, Build-A-Bear Workshop has been a fun place to work and play for associates in stores and in the corporate office, called World Bearquarters, in St. Louis. The company’s corporate culture reflects that of stores- bright and fun with flexible, family-friendly policies. Additionally, the company is committed to making a difference in every community in which it operates. Build-A-Bear Workshop has always been a company with heart and has achieved success by putting the fun and the heart back into retailing. Build-A-Bear Workshop strives to be wherever families go to have fun. After all, special stuff happens every day! Whether it is losing a tooth, performing in a dance recital, starting kindergarten or going to a first sleepover, Build-A-Bear Workshop has a furry friend for every occasion. Today, Build-A-Bear Workshop is the leading and only global company that offers an interactive makeyour-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom, and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and the South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. In 2012, the company continued its innovation with the introduction of a new store concept with an enhanced hands-on bear-making process and new interactive features. Build-A-Bear Workshop is incorporating the new store design elements into existing stores, in addition to opening new stores with this new concept. Our Store Experience Guests who visit a Build-A-Bear Workshop store enter a recognizable and distinctive teddy bear themed environment where store associates, known as Bear Builders, share the experience with Guests at each phase of the bear-making process. Updated 2/13/13
At Choose Me, Guests are introduced to more than 20 stuffed animals to choose from, which soon becomes their new friend. At Hear Me, Guests may select from several sound choices to place inside their stuffed animal to further personalize their new friend. Sounds range from popular hits from current music to animals sounds, or Guests may record their own voice to a Build-A-Sound. At Stuff Me, with the help of Bear Builder associates, Guests fill their new friend with just the right amount of stuffing. Each Guest then selects a small satin heart – a Build-A-Bear Workshop trademark, adds to it his or her own love and wishes during a signature heart ceremony, and carefully places it inside their new furry friend. At Stitch Me, the last seam is neatly pulled shut, nearly completing each new best friend. Before stitching the furry...
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