Build a Bear
They offer a considerable and integrate collection of merchandise ,along with over 30 different styles of animals to be stuffed and an ample conglomeration of clothing, shoes and accessories for the stuffed animals. They advertise their products and frame a brand through interacting with media country wide which have a bull’s eye probability on parents and children. Build a bear has sold nearly 40 million toys till date. They are earning an annual revenue of upto $380 million and they also avail e-commerce facilities, which makes it much more easier for the customers ,which helps in promoting the company globally and it is also a technology advancement for the company. Company got itself listed on the New York Stock Exchange in the year 2004, which lead to 56% increase of the company’s stock price.
The functioning of the store is in such a way that, the entire store is designed like a theme park, which emphasizes upon the need of entertainment, self-esteem, belongingness to the children, who come with their parents to buy their stuff bear. The shop fulfills the children’s want of experience by making, customized, personalized bear through a multi stage process of CHOOSE ME: HEAR ME: STUFF ME: STITCH ME: FLUFF ME: NAME