Build a Bear

Topics: Teddy bear / Pages: 4 (999 words) / Published: Mar 24th, 2013
Build-a-Bear atelier, Inc. is the foremost and the solitary international company catering “makes your own stuffed animal”, It is a bilateral market of entertainment. It was founded in the year 1996 by Mr. Maxine Clark. Build a bear administered 351 company owned retail stores in the United States, Canada, United Kingdom and Ireland and 91 Franchised Retail Stores in International Locations – Germany, Japan, Australia, Denmark, Mexico, South Africa, Thailand, Singapore, Gulf States, Norway, Brazil and Sweden. Their main idea is based on the guest making, personalizing and customizing their stuffed animals ,they obtain profit by accepting the pioneer demands for experience based shopping as well as the far reaching imploration of stuffed animals.
They offer a considerable and integrate collection of merchandise ,along with over 30 different styles of animals to be stuffed and an ample conglomeration of clothing, shoes and accessories for the stuffed animals. They advertise their products and frame a brand through interacting with media country wide which have a bull’s eye probability on parents and children. Build a bear has sold nearly 40 million toys till date. They are earning an annual revenue of upto $380 million and they also avail e-commerce facilities, which makes it much more easier for the customers ,which helps in promoting the company globally and it is also a technology advancement for the company. Company got itself listed on the New York Stock Exchange in the year 2004, which lead to 56% increase of the company’s stock price.
The functioning of the store is in such a way that, the entire store is designed like a theme park, which emphasizes upon the need of entertainment, self-esteem, belongingness to the children, who come with their parents to buy their stuff bear. The shop fulfills the children’s want of experience by making, customized, personalized bear through a multi stage process of CHOOSE ME: HEAR ME: STUFF ME: STITCH ME: FLUFF ME: NAME

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