Buddy's Snack Case
Buddy’s Snack Company
Case Study Report
Index 1. Introduction………………………………………………………………….……3 2. Case study descriptions……………………………………………………….…..4 2.1 Buddy’s Snack Company………………………………………………4 2.2 Lynda Lewis……………………………………………………………4 2.3 Michael Benjamin………………………………………………………5 2.4 Kyle Sherbo…………………………………………………………….5 3. Questions & Answers…………………………………………………………….6
1. Introduction
This case study is about Buddy’ Snack Company in the period of started on the third generation of management. The company has a lot of experience as it was started in 1951, so more than 50 years since it had been operational. The case mention on 3 persons. The first person is Lynda Lewis is a very laborious employee of the company. She gets herself fully involved in the work and doesn’t hesitate in seeking advice. She is always cheerful and focuses on giving more than 100% output. The second person is Michael Benjamin is satisfied with the company he is working with. And the last person is Kyle Sherbo had shown tremendous performance in the last three years by being among the top salespersons in the company. He had a good rapport with Buddy Jr. and was helpful to Mark when he joined the business. Kyle possessed the quality of being promoted as sales manager.
2. Case study descriptions
2.1 Buddy’s Snack Company
Buddy’s Snack Company is a family-owned company located in the Rocky Mountains. Buddy Forest started the business in 1951 by selling homemade potato chips out of the back of his pickup truck. Now, Buddy’s is a $36 million snack-food company that is struggling to regain market share lost to Frito-Lay and other fierce competitors. In the early eighties, Buddy passed the business onto his son, Buddy Jr., who is currently grooming his son, Mark, to succeed himself as head of the company.
Six months ago, Mark joined Buddy’s Snack as a salesperson and after four months was quickly promoted to sales manager. Mark recently graduated
Case Study Report
Index 1. Introduction………………………………………………………………….……3 2. Case study descriptions……………………………………………………….…..4 2.1 Buddy’s Snack Company………………………………………………4 2.2 Lynda Lewis……………………………………………………………4 2.3 Michael Benjamin………………………………………………………5 2.4 Kyle Sherbo…………………………………………………………….5 3. Questions & Answers…………………………………………………………….6
1. Introduction
This case study is about Buddy’ Snack Company in the period of started on the third generation of management. The company has a lot of experience as it was started in 1951, so more than 50 years since it had been operational. The case mention on 3 persons. The first person is Lynda Lewis is a very laborious employee of the company. She gets herself fully involved in the work and doesn’t hesitate in seeking advice. She is always cheerful and focuses on giving more than 100% output. The second person is Michael Benjamin is satisfied with the company he is working with. And the last person is Kyle Sherbo had shown tremendous performance in the last three years by being among the top salespersons in the company. He had a good rapport with Buddy Jr. and was helpful to Mark when he joined the business. Kyle possessed the quality of being promoted as sales manager.
2. Case study descriptions
2.1 Buddy’s Snack Company
Buddy’s Snack Company is a family-owned company located in the Rocky Mountains. Buddy Forest started the business in 1951 by selling homemade potato chips out of the back of his pickup truck. Now, Buddy’s is a $36 million snack-food company that is struggling to regain market share lost to Frito-Lay and other fierce competitors. In the early eighties, Buddy passed the business onto his son, Buddy Jr., who is currently grooming his son, Mark, to succeed himself as head of the company.
Six months ago, Mark joined Buddy’s Snack as a salesperson and after four months was quickly promoted to sales manager. Mark recently graduated