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Read full version paper Brand Audit Of Buddha Air------------------------------------------------- Brand Audit Of Buddha AirJoin AllFreePapers.comCategory: MiscellaneousAutor: andrey 15 March 2011Words: 8181 | Pages: 33Introduction1.1 Industry AnalysisA brief History of Airline IndustryThe story of people's desire to fly effortlessly in the open sky dates back to ancient times. We even have heard stories, epics, and histories depicting the desire to fly liberally in the open sky. This longing led number of people to try to fly with manmade feathers engraved within them, the result of which was nothing but failure. With invent of successful flight in Kitty Hawk, North Carolina by Wright Brothers', the beginning of the aviation industry was marked. But the development of the aviation industry was first stimulated when United States' participated in World War I. In the early years, the public did not embrace airplane travel as an option perceiving that it was too dangerous. In 1927, when Charles Lindbergh successfully completed a solo flight across the Atlantic Ocean, it created massive interest in flying with the general public. This was the instigation point when a variety of air transport holding companies began which included Aviation Corporation. With United States' entry into World War II, commercial fleets and pilots were sent to Europe to participate in the war effort. The war also helped to generate support for research and development of aircraft, which extended beyond the war to commercial aviation.History of Airline Industry in NepalThe first airline Nepal Airlines Corporation was formed in July 1958 by the Nepalese government and a flag carrier. Indian Airlines ruled the Nepalese sky prior to this date .Royal Nepal took over the international schedules in 1960. Nepal Airline started its fleet with Douglas DC-3s, which quickly moved onto the turboprop Fokker F-27. By the early 1970s, the airlines had introduced Hawker Siddeley HS-748 turboprops. In 1972, Boeing 727 jet Airlines were introduced after Kathmandu's runway had been extended for medium sized jet operations. The Boeing 727s was gradually replaced by Boeing 757s, which were in use form 1987. In the year 1996, the services were extended to China and Japan after the lease introduction of an A310 Airbus.• Destinations:o Domestic routeso International routesBangkok, Bombay, Calcutta, Delhi, Dubai, Frankfurt, Hong Kong, London, Osaka, Shanghai, Singapore.• Fleet:o Boeing 757-200,HS-748,DHC-6 Twin Otter, PC-6 Turbo Porter• Domestic Airline Industry:Many new domestic airlines have taken to the skies since the privatization of the airline industry in 1991. All the airlines are based in Kathmandu, and most operate with small STOL (Short Take off & Landing aircraft like Twin Otters).Profile of AirlinesThere are 17 domestic flight carriers operating scheduled flights to almost 44 districts of the Kingdom. Today it is possible to reach to most of the tourist destinations in Nepal, from the remote airfields to major hub cities by air and this facility has greatly enhanced the tourism industry. When the government of Nepal adopted an open sky policy allowing the private airlines to step in the domestic air service front, tourism sector was positively affected.List of Domestic airlines operating in NepalAir Dynasty Agni Air Buddha Air Fishtail AirGuna Air Impro Air Manang Air Nepal AirlinesNSBS Shangri-la Air Shree Airline Simrik AirlineSita Airlines Tara Air UN/ VVIP Yeti AirlinesNature and Scope of the IndustryNepal is lately affected due to the internal conflict and unstable political situation hence Nepal has not been the destination for businesses to perform healthily i.e. up to their potential. When gazing towards the airlines industry, it shows that private airlines are mushrooming and hence it provides opportunities for the sale of...
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