Bud Light Beer Advertisement Analysis
What is the video's argument?
That you are not just drinking beer, you are building friendships. As if Bud Light’s beer was the intermediary, used to gain friendship with other, which, in a figurative way is; in my opinion, now in days, whenever there is a gathering of people, celebrating something or just grouping for whatever reason, there is beer in the equation.
How are the sounds, text (if any), and visual images working together?
I think, that for this beer advertisement, it was very smart to bond together a wedding ceremony, with memories that one of the groom’s friend had. In addition, the way they present the story, is very smooth. At the end, they end the advertisement with the below words, which in my opinion a way to emphasize the message they are trying to get across. …show more content…
Who is the audience for the argument?
In my opinion, the images are encouraging you to engage in a friendship, possibly to recognize the friendships that you currently hold, and in a way appreciate them. All this while drinking a Bud Light beer.
How does the argument maximize the ethos, pathos, and logos?
I believe that the advertisement maximizes ethos by making you think that the person providing the speech, on that wedding ceremony is a good friend, who values friendship a lot.
Maximizes pathos by making you think about friendship, possibly inviting you to remember the many friends you currently have.
Maximizes logos by providing multiple examples, where the friendship, plus beer made a special moment, possibly, remarkable memories.
Describe the most prominent examples of ethos, pathos, and logos.
Ethos: when the groom’s friend starts giving his speech, then starts going through all his memories that involved him.
Pathos: when the friend is going through the memories, makes you get in touch with your feelings towards friendship.
Logos: Provides, examples/proof of when friendship combined with beer made a good
That you are not just drinking beer, you are building friendships. As if Bud Light’s beer was the intermediary, used to gain friendship with other, which, in a figurative way is; in my opinion, now in days, whenever there is a gathering of people, celebrating something or just grouping for whatever reason, there is beer in the equation.
How are the sounds, text (if any), and visual images working together?
I think, that for this beer advertisement, it was very smart to bond together a wedding ceremony, with memories that one of the groom’s friend had. In addition, the way they present the story, is very smooth. At the end, they end the advertisement with the below words, which in my opinion a way to emphasize the message they are trying to get across. …show more content…
Who is the audience for the argument?
In my opinion, the images are encouraging you to engage in a friendship, possibly to recognize the friendships that you currently hold, and in a way appreciate them. All this while drinking a Bud Light beer.
How does the argument maximize the ethos, pathos, and logos?
I believe that the advertisement maximizes ethos by making you think that the person providing the speech, on that wedding ceremony is a good friend, who values friendship a lot.
Maximizes pathos by making you think about friendship, possibly inviting you to remember the many friends you currently have.
Maximizes logos by providing multiple examples, where the friendship, plus beer made a special moment, possibly, remarkable memories.
Describe the most prominent examples of ethos, pathos, and logos.
Ethos: when the groom’s friend starts giving his speech, then starts going through all his memories that involved him.
Pathos: when the friend is going through the memories, makes you get in touch with your feelings towards friendship.
Logos: Provides, examples/proof of when friendship combined with beer made a good