BUAD 4020

Topics: Marketing, Product management, Product life cycle management Pages: 11 (1910 words) Published: November 3, 2014

Question 1

According to the value chain analysis, which of the following primary activities refers to raw materials handling, warehousing and inventory control, as examples? Answers: a.  Marketing and sales
b. 
Inbound logistics
c. 
Outbound logistics
d. 
Service
e. 
Operations
Question 2

___ is defined as “Integration of resources and capabilities that serve as a competitive advantage over rivals.” Answers: a.  Resources
b. 
Capabilities
c. 
Core Capabilities
d. 
All of the above
e. 
None of the above
Question 3

According to the value chain analysis, which of the following primary activities is defined as “activities which enhance or maintain product value”? Answers: a.  Operations
b. 
Marketing and sales
c. 
Service
d. 
Outbound logistics
e. 
Inbound logistics
Question 4

Which of the following is defined as “Purchasing from someone else a product or service that had been previously provided internally.”?Answers: a.  Value chain analysis
b. 
Organizational structure
c. 
None of these answers is correct
d. 
Outsourcing
e. 
Core capabilities
Question 5

According to the value chain analysis, which of the following support activities is defined as “activities which address purchasing the inputs to produce a firm’s products”? Answers: Operations Outbound logistics

Marketing and sales
None of these answers is correct
Inbound logistics
Question 6

The criteria for determining whether a firm has a competitive advantage is whether the resources / capabilities are: Answers: a.  Valuable
b. 
Rare
c. 
Costly to imitate
d. 
Non-substitutable
e. 
All of these answers are correct
Question 7

According to the value chain analysis, which of the following support activities is defined as “processes by which new and improved products are developed, and improvements in manufacturing processes”? Answers: a.  None of these answers is correct

b. 
Procurement
c. 
Technological development
d. 
Firm infrastructure
e. 
Human resource management
Question 8

Some examples of this support activity include product R&D and process R&D. Answers: a.  Procurement
b. 
Firm infrastructure
c. 
Technological development
d. 
None of these answers is correct
e. 
Human resource management
Question 9

___ is defined as “Stock of assets that are controlled by the firm.” Answers: a.  Resources
b. 
Capabilities
c. 
Core capabilities
d. 
All of the above
e. 
None of the above
Question 10

According to the value chain analysis, which of the following primary actives is defined as “activities to move finished goods to final consumers”? Answers: a.  Outbound logistics
b. 
Marketing and sales
c. 
Service
d. 
Operations
e. 
Inbound logistics
uestion 1

In which of the following stages of industry evolution might a firm pursue a niche market strategy, focus on new products for new markets, engage in price skimming, and tailor a distribution strategy toward a small number of customers. Answers: a.  None of these answers is correct

b. 
Introduction Stage
c. 
Growth Stage
d. 
Decline Stage
e. 
Maturity Stage
Question 2

Which of the following industry structures indicates many competitors, few barriers to entry, and product differentiation and substitutes? Answers: a.  Oligopoly
b. 
Monopoly
c. 
Monopolistic Competition
d. 
None of these answers is correct
e. 
Pure Competition
Question 3

____ is defined as “how a firm is to accomplish its mission. How a firm uses its resources to achieve to achieve competitive advantage.” Answers: a.  Policies
b. 
Strategic Intent
c. 
Environmental scanning
d. 
Vision
e. 
Mission
Question 4

Which of the following industry structures indicates few competitors, some barriers to entry, and homogeneous or differentiated products? Answers: a.  Monopoly
b. 
Oligopoly
c. 
Monopolistic Competition
d. 
Pure Competition
e. 
None of these answers is correct
Question 5

___ is...
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