BU 312 Syllabus Spring 2015
ASBURY UNIVERSITY
SMALL BUSINESS MANAGEMENT
COURSE SYLLABUS
Course Number:BU312
Professor: Dr. David Bosch
Semester: Spring 2015
E-Mail: david.bosch@asbury.edu
Class Time: T/TH 12:45 – 2:00
Cell Phone: (859) 396.2102
Class Location: MO205
Office Location: Morrison 203
Office Hours: MW 1-4pm, and by appt.
I. COURSE PREREQUISITE:
None
II. REQUIRED MATERIALS:
Textbook: Norman M. Scarborough, Essentials of Entrepreneurship and Small Business Management, 7th edition ISBN-13: 978-0-13-266683-1. The eTextbook can be purchased at the following link: http://www.mypearsonstore.com/bookstore/essentials-of-entrepreneurship-and-small-business-management-0132666839
Additionally the following student resource website will be utilized for quizzes and other resources. http://wps.prenhall.com/bp_scarborough_essbm_7/233/59890/15331896.cw/index.html
Each student should register freely and input their name and address as well as the instructors name and email address (david.bosch@asbury.edu) at the following website: http://wps.prenhall.com/bp_scarborough_essbm_7/233/59890/15331896.cw/dyn/profile/index.html
From time to time, the instructor will distribute relevant articles to supplement and expand the material of the course required readings.
III. COURSE OBJECTIVES:
This course provides a hands-on experience in entrepreneurship and will teach you specific methods to assess and understand the industry, customers, and competitors for a new venture. And you will then learn how to translate those insights into a venture idea, a business model, and set of distinctive new products and services. With this venture strategy in hand, you will then learn how to best raise venture financing, how to write a powerful business plan, and create a compelling pitch for investors. This course will also show how these methods can be applied for corporate ventures as well as startups.
In the first part of the course, we will focus on developing and testing your venture idea. This includes:
SMALL BUSINESS MANAGEMENT
COURSE SYLLABUS
Course Number:BU312
Professor: Dr. David Bosch
Semester: Spring 2015
E-Mail: david.bosch@asbury.edu
Class Time: T/TH 12:45 – 2:00
Cell Phone: (859) 396.2102
Class Location: MO205
Office Location: Morrison 203
Office Hours: MW 1-4pm, and by appt.
I. COURSE PREREQUISITE:
None
II. REQUIRED MATERIALS:
Textbook: Norman M. Scarborough, Essentials of Entrepreneurship and Small Business Management, 7th edition ISBN-13: 978-0-13-266683-1. The eTextbook can be purchased at the following link: http://www.mypearsonstore.com/bookstore/essentials-of-entrepreneurship-and-small-business-management-0132666839
Additionally the following student resource website will be utilized for quizzes and other resources. http://wps.prenhall.com/bp_scarborough_essbm_7/233/59890/15331896.cw/index.html
Each student should register freely and input their name and address as well as the instructors name and email address (david.bosch@asbury.edu) at the following website: http://wps.prenhall.com/bp_scarborough_essbm_7/233/59890/15331896.cw/dyn/profile/index.html
From time to time, the instructor will distribute relevant articles to supplement and expand the material of the course required readings.
III. COURSE OBJECTIVES:
This course provides a hands-on experience in entrepreneurship and will teach you specific methods to assess and understand the industry, customers, and competitors for a new venture. And you will then learn how to translate those insights into a venture idea, a business model, and set of distinctive new products and services. With this venture strategy in hand, you will then learn how to best raise venture financing, how to write a powerful business plan, and create a compelling pitch for investors. This course will also show how these methods can be applied for corporate ventures as well as startups.
In the first part of the course, we will focus on developing and testing your venture idea. This includes: