Btec Business Level 3 Unit 4
BTEC Higher National Diploma in Business
Unit No: 4 Unit Title: Marketing Principles Assignment Cover Sheet
Assignment No: 1
I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarizing.
Name:
Registration Date: Monday, …show more content…
For example a weaknesses of the restaurant is that they change too much the products because they want to make the best product for everyone. This is risky because the customer will be confused about the exact taste of a pasta or pizza. They may like the first taste and when they order the same thing again the taste will be quite different, that they may not like. An opportunity is an external factor that the organization can experiment for higher implementation. For example, “PizzaDelique” found that health-conscious consumers are interested in their dishes. That is why the restaurant started to make healthy and low fat pastas, that are helpful to loose fat if you mix it with gym. A threat is an external factor that could depress the organizational performance. The competitors are big threat for every business. For the restaurants as well. There have a lot of Italian restaurants in London, that offer the same dishes like “PizzaDelique”. It has to find its strengths and opportunities and use them very well to overcome its …show more content…
This is another method to develop a product. The Boston Matrix has four stages as well:
· Stars-Equivalent to “growth” stage of product lifecycle Cash Cows. There is high market share and high market growth.
· Cash Cows- Equivalent to “maturity” stage of product lifecycle. There is high market share and low market growth.
· Dogs- Negative cash flows. Equivalent to “decline” stage of product lifecycle. There is a low market share and low market growth.
· Problem Children- known as “Question Marks”. Can become stars, but investment is required. Equivalent to “introduction” stage of product life cycle. (http://www.businessstudiesonline.co.uk/AsA2AppliedBusiness/TheoryNotes/Unit10/10_2/PDF/02%20The%20Boston%20Matrix.pdf)
According The Boston Matric “PizzaDelique” is a Star. It has high market share and high market growth. It is very important to keep this stage, but is very difficult as well. There so many new competitor and the old ones are still in the market. From the management depends which stage will be the next- the Cash Cows or The
Unit No: 4 Unit Title: Marketing Principles Assignment Cover Sheet
Assignment No: 1
I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarizing.
Name:
Registration Date: Monday, …show more content…
For example a weaknesses of the restaurant is that they change too much the products because they want to make the best product for everyone. This is risky because the customer will be confused about the exact taste of a pasta or pizza. They may like the first taste and when they order the same thing again the taste will be quite different, that they may not like. An opportunity is an external factor that the organization can experiment for higher implementation. For example, “PizzaDelique” found that health-conscious consumers are interested in their dishes. That is why the restaurant started to make healthy and low fat pastas, that are helpful to loose fat if you mix it with gym. A threat is an external factor that could depress the organizational performance. The competitors are big threat for every business. For the restaurants as well. There have a lot of Italian restaurants in London, that offer the same dishes like “PizzaDelique”. It has to find its strengths and opportunities and use them very well to overcome its …show more content…
This is another method to develop a product. The Boston Matrix has four stages as well:
· Stars-Equivalent to “growth” stage of product lifecycle Cash Cows. There is high market share and high market growth.
· Cash Cows- Equivalent to “maturity” stage of product lifecycle. There is high market share and low market growth.
· Dogs- Negative cash flows. Equivalent to “decline” stage of product lifecycle. There is a low market share and low market growth.
· Problem Children- known as “Question Marks”. Can become stars, but investment is required. Equivalent to “introduction” stage of product life cycle. (http://www.businessstudiesonline.co.uk/AsA2AppliedBusiness/TheoryNotes/Unit10/10_2/PDF/02%20The%20Boston%20Matrix.pdf)
According The Boston Matric “PizzaDelique” is a Star. It has high market share and high market growth. It is very important to keep this stage, but is very difficult as well. There so many new competitor and the old ones are still in the market. From the management depends which stage will be the next- the Cash Cows or The