Btec Business Level 3 Unit 12 P2
Monitor, evaluate, and control integrated marketing communications program (the last green box on p.30-31)
After we integrate and implement our marketing communication strategies we need to develop a way to monitor, evaluate and control the promotional program; doing this will tell Georges exactly what types of strategies are working and not working for them. One person from the marketing staff will need to be assigned to keep up with the monitoring duties.
For website and online social media purposes they can use Google Analytics which will tell Georges just about everything they would want to know about their online audience. It will help them analyze visitor traffic and paint a complete picture of their needs by telling them where
After we integrate and implement our marketing communication strategies we need to develop a way to monitor, evaluate and control the promotional program; doing this will tell Georges exactly what types of strategies are working and not working for them. One person from the marketing staff will need to be assigned to keep up with the monitoring duties.
For website and online social media purposes they can use Google Analytics which will tell Georges just about everything they would want to know about their online audience. It will help them analyze visitor traffic and paint a complete picture of their needs by telling them where