Btec Business Level 3 Unit 1

Programme: BTEC Higher National Diploma in Business (Marketing)
Unit Title and Number: Marketing Planning (Unit 19)
QFC Level and Credit value: 5; 15 credits
Module Tutor: John Oakshott
Email: [e-mail]
Date Set: 8/5/2014

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Programme: BTEC Higher National Diploma in Business (Marketing)
Unit Title and Number: Marketing Planning (Unit 19)
QFC Level and Credit value: 5; 15 credits
Module Tutor: John Oakshott
Email: [e-mail]
Date Set: 8/5/2014

Distribution Date : 8/5/2014……………….
LO1
In this context the definition and scope of plagiarism are presented below:

‘Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of any other person (including another student) or of any institution. Examples of forms of plagiarism include1: the verbatim (word for word) copying of another’s work without appropriate and correctly presented acknowledgement; the close paraphrasing of another’s work by simply changing a few words or altering the order of presentation, without appropriate and correctly presented acknowledgement; unacknowledged quotation of phrases from another’s work;
The deliberate and detailed presentation of another’s concept as one’s own.’
All types of work submitted by students are covered by this definition, including, written work, diagrams, designs, engineering drawings and pictures.

‘Collusion occurs when, unless with official approval (e.g. in the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own.
Television and radio
Like newspapers, the reporting of general marketing strategy and plans is often covered in news broadcasts and news magazine programmes. Ethical issues that affect organisations and their plans are often included in consumer oriented programmes such as ‘Watchdog’ on the BBC.