BSG

2015/2/16

INDUSTRY 1

DECISION ENTRIES — GG GameOver

YEAR 17

CORPORATE SOCIAL RESPONSIBILITY AND CITIZENSHIP
Use of "Green" Footwear­Making Materials
Use of Recycled Boxing / Packaging
Energy Efficiency Initiative
($000s per distribution center and per million pairs of plant capacity) No
No
100

BRANDED SALES FORECAST (internet and wholesale)

Total Dollars
% of Pre­Tax Profit

0
0.0%
None
No

Ethics Training / Enforcement
Workforce Diversity Program

North America
Market

Europe­Africa
Market

Asia­Pacific
Market

Latin America
Market

Co. G's Estimated Co. G's Estimated Co. G's Estimated Co. G's Estimated
Proposed Ind. Avg. Proposed Ind. Avg. Proposed Ind. Avg. Proposed Ind. Avg.
Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing
Effort
Effort
Effort
Effort
Effort
Effort
Effort
Effort
Retail Price ($/pair)
Wholesale Price ($ per
48.00
50.09
50.89
51.42
43.55
45.64
50.00
51.38
Models Offered pair) 5
7
5
7
5
7
5
7
Free Shipping
S/Q Rating (0 to 10 stars)
500
341
500
331
420
309
460
309
Models Available
18,500
11,640
17,000
10,872
15,000
10,099
16,000
7,682
In Year 17 the Internet
Market will account for
Advertising Budget ($000s)
4
3
4
3
3
3
3
2
12% of total branded
Rebate Offer ($0­$10 per
3,606
3,353
3,227
3,219
1,695
1,750
1,187
1,547 footwear demand. pair) 1,500
782
1,500
782
1,500
768
1,500
734
Retail Outlets (# utilized)
3
2
3
2
3
2
3
2
Retailer Support ($ per
45
77
85
77
60
77
100
77 outlet) 11
11
11
11
Delivery Time (1 to 4 weeks) Celebrity Appeal (total)
Number of Companies
Competing in Region
Inventory Clearance (% of beginning inventory cleared at discount prices)
25%
50%
0%
0%
Factors Affecting
Internet Sales

Co. G's Estimated
Proposed Ind. Avg.
Marketing Marketing
Effort
Effort
67.50
67.00
379
265
No
Yes

Charitable Contributions ­­­­

Factors Affecting
Wholesale Sales

PLANT CAPACITY / UPGRADES
Sale of Existing Capacity (000s of pairs not including overtime)
Purchase of Existing Capacity (000s of pairs